Senior Brand Manager | Leading QSR Brand | London | Up to £55,000

In-Store Marketing – Customer Engagement – Brand Experience

Are you a passionate brand marketer with a strong background in in-store marketing? Do you thrive in a fast-paced QSR environment, driving customer engagement and delivering high-impact campaigns? If so, this is the perfect opportunity for you!

We’re working with a market-leading QSR brand that is looking for a Senior Brand Manager to take ownership of its in-store marketing strategy. This role will be critical in shaping the on-site customer experience, ensuring brand consistency, and executing engaging, high-performing campaigns across multiple restaurant locations.

Benefits

• Competitive salary of up to £55,000 plus performance-based bonus
• Hybrid working model – balance between office collaboration and remote flexibility
• Fast-track career growth opportunities in a rapidly expanding QSR brand
• Work in a dynamic, fast-paced environment with a passionate and supportive team
• The chance to lead high-impact marketing campaigns and make a real difference

Key Responsibilities:

• Develop and execute the in-store marketing strategy, ensuring consistency across all locations.
• Oversee restaurant signage, merchandising, and promotional materials, ensuring brand excellence in every detail.
• Lead the development of visual assets for new product launches, menu updates, and seasonal promotions.
• Manage relationships with design and print agencies to ensure high-quality and cost-effective execution.
• Work closely with operations, property, and commercial teams to enhance the in-store brand experience.
• Oversee local marketing activations, ensuring each restaurant is set up for success in its specific market.
• Lead photoshoot direction for food and promotional imagery, ensuring standout brand visuals.
• Analyse marketing performance, using data to optimize campaigns and drive ROI.
• Ensure that all restaurant communications and digital touchpoints align with the brand’s strategic goals.
• Manage and mentor a direct report (Assistant Brand Manager) to support execution and brand consistency.

What We’re Looking For:

• 5+ years’ experience in a brand marketing or in-store marketing role, ideally within QSR, hospitality, or retail.
• Strong experience in in-store marketing, customer journey design, and branded merchandising.
• A proven track record in delivering high-impact QSR marketing campaigns that drive footfall and sales.
• Excellent project management skills, with the ability to handle multiple campaigns simultaneously.
• Strong stakeholder management experience, working across operations, property, and finance teams.
• A mix of creative vision and analytical mindset, ensuring campaigns are both engaging and results-driven.
• Experience managing a direct report is a plus.

If you’re looking to take the lead on in-store brand marketing within a fast-moving, high-growth QSR brand, we’d love to hear from you.

Apply today and be part of this exciting journey!