Senior Brand Designer

About Naked and the role

At Naked Wines, we take the guesswork out of enjoying great wine for our customers. Our creative team ensures our visual identity is as bold, exciting, and customer-centric as our mission. We strive to create a distinctive and inspiring brand experience across all touch points, from digital campaigns to physical packaging.

We are seeking a Senior Brand Designer to elevate and shape the creative direction of Naked Wines, driving world-class brand design across our global markets (USA, UK, and Australia). You will lead the conceptualisation and execution of design projects, developing creative for major marketing campaigns across digital channels (social media, display, video), and delivering the highest quality brand experiences with physical assets (packaging, print advertising).

You will set the creative benchmark for design excellence, ensuring our brand remains fresh, relevant, and engaging. With an entrepreneurial spirit, you will collaborate with cross-functional teams to define a visual identity that customers love and internal teams believe in. Very importantly, you’ll be a lovely human who inspires, motivates, and takes people with you and your ideas.

You’ll be responsible for:

Brand Design & Execution:

1. Take the lead on brand design projects, from concept to execution, ensuring consistency across physical and digital touch points.
2. Design standout marketing materials and physical assets, bringing our wines to life visually.
3. Develop and execute compelling digital campaigns across social media and paid advertising.
4. Elevate the standard of typography, colour, composition, and brand storytelling, making Naked Wines visually distinctive.

Creative Leadership & Strategy:

1. Define and implement a brand design direction that aligns with our Customer Value Proposition (CVP) and engages our target audience.
2. Champion design excellence, setting the bar for high-quality creative output across the company.
3. Own and evolve our brand design guidelines, working closely with marketing, brand, product design and content teams to ensure a unified visual identity and tone of voice.
4. Influence and inspire teams across global markets to buy into and uphold high design standards.

Collaboration & Process Improvement:

1. Partner with winemakers, category managers, and marketers to create brand assets that enhance product storytelling.
2. Establish best-in-class design processes and workflows, ensuring efficiency and consistency.
3. Manage external creative partners (agencies, freelancers) as needed, maintaining alignment with brand vision.
4. Act as a mentor to junior designers, fostering a culture of learning and creativity.

You Have:

1. Proven experience as a brand designer within an e-commerce or consumer-focused business.
2. A strong portfolio showcasing conceptual and executional excellence across both physical and digital design.
3. Expertise in designing for packaging, print, and digital marketing campaigns.
4. A passion for brand storytelling with the ability to bring ideas to life visually.
5. Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.
6. Experience in setting and upholding brand design standards, guiding teams toward a unified creative vision.
7. Excellent communication and collaboration skills — you’re a team player who uplifts those around you.
8. A love of wine (or a keen curiosity to learn!).
9. Note - This role explicitly excludes UX and UI design.

Finally, you live by our Naked values:

1. We are Naked Together: Supporting all stakeholders from the winemaker to the customer.
2. We embrace growth: Pushing ourselves out of our comfort zones to overcome obstacles.
3. We always start with our customers and winemakers.
4. We keep it simple and are data-led.
5. We do the right thing, holding ourselves accountable with honesty and openness.

This is an exciting opportunity to shape the future of Naked Wines’ brand identity, ensuring we remain bold, creative, and customer-loved. If you're an ambitious brand designer who thrives on turning ideas into reality, we’d love to hear from you!

As part of the Naked Wines team, we want you to know we've got your back. Here are a few of the perks you'll enjoy when you join us…

1. A competitive salary plus annual bonus opportunity.
2. Personal Healthcare.
3. 26 days holiday and bank holidays (you can buy or sell holiday too).
4. A £300 annual personal development budget - we're passionate about supporting people to follow their dreams inside or outside of Naked.
5. £450 every year to treat yourself to some of our delicious wines...all in the name of research, of course.
6. We want to do our bit for the community and give everyone paid leave to volunteer.
7. We have Wellbeing Champions and access to mindfulness resources including the Headspace app.
8. Enhanced parental leave.
9. Honeymoon leave - newlyweds get an extra week of annual leave.
10. We like to surprise and delight you with lovely thoughtful gifts including Naked Wine and lots more...

Equal Opportunities

At Naked Wines, we recognise the value of diversity and inclusivity in fostering a truly remarkable experience for all our winemakers and customers. Our commitment extends beyond wine to building a workforce that reflects the wide array of perspectives and experiences found across the UK. We believe that embracing diversity in our teams enables us to provide exceptional service and innovation. We are dedicated to ensuring all our employees are treated fairly and equitably at work, with a strong commitment to promoting equity in both physical and mental health for everyone. To achieve this, Naked Wines encourages applications from individuals of disadvantaged socio-economic backgrounds, disabled persons, LGBTQ+ community members, Black, Asian and Minority Ethnic backgrounds, and those with lived experiences of discrimination.

Accessibility and Adjustments

Naked Wines is committed to providing reasonable adjustments throughout our recruitment process. We strive to be as accommodating as possible to ensure all candidates can participate fully. If you have specific requirements or need adjustments at any stage of the application or interview process, please do not hesitate to get in touch. In your application, feel free to indicate your preferred pronouns (for example - she/her/hers, he/him/his, they/them/theirs, etc) to help us better address and respect your identity throughout the process.