Senior Audience Analyst

OLIVER Agency; Kingston upon Thames; Hybrid; GBP 35,000 - 65,000; Full time

Job description

Kingston upon Thames, London, United Kingdom

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Senior Audience Analyst

Location: Kingston upon Thames, London, United Kingdom (2 Days a week from our Kingston Office)

About the role:

We are looking for a Senior Audience (Social) Analyst to join an in-house client team based in London. This role will help drive the social, digital and performance transformation of the client’s Homecare category across the UK and Europe, including some of the world’s largest Homecare brands.

Our Audience Analysts are hands-on and work directly with the client marketers, forming a part of their day-to-day social Centre of Excellence team. You will be a solution-orientated individual with a high degree of autonomy, developing audience insight solutions that will fuel social content, campaigns and more. You will be comfortable with interrogating multiple data sources, using AI and other tools to delve into audiences and social trends in multiple markets, contextualizing these learnings and presenting to senior stakeholders. You will also need to measure the effectiveness of social activations, contextualizing performance against key objectives, and providing effective learnings and optimisations as necessary to planners, strategists and social media managers. You’ll also be a leader, supporting and informing how data can be used to support teams deliver content and campaigns. The Senior Social Analyst plays a critical role in partnering with the Social Media and Content lead to driving this transformation across brands and across markets in Homecare.

What you will be doing:

• Deliver best-in-class audience, category and social insights that deliver robust learnings and actionable next steps for brands on social.
• Utilise data from various sources – social, search, survey and panel data – to build an integrated view of audiences and their needs, behaviours and attitudes, as well as broader cultural trends in key EU markets.
• Bring together data from numerous sources to build audience sub-cultures and rich profiles that inform what experiences and content we serve.
• Using social listening tools to track brand reputation, sentiment and conversation, and have a finger on the pulse of relevant social trends. Identify emerging opportunities by analysing and optimising internal monitoring dashboards.
• Carry out analysis and audits of client’s social channels to understand effectiveness and identify content and audience insights recommendations.
• Carry out social insight reporting, build measurement frameworks and social benchmarking, informing social strategies and future recommendations.
• Act as the champion for audience insight tools and associated products and services across the Homecare category. Identify, concept and present new insight solutions to the client that serve a key purpose in enhancing social output.
• Own and develop relationships within the client's organization and OLIVER Data Team.
• Embed best practice measurement, reporting and insight generation at the heart of all our work.
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues.

What you need to be great in this role:

• Strong critical-thinking and problem-solving skills with a keen eye for detail.
• Research and insight background, particularly working directly with social teams (including influencer and paid). This includes relevant background in identifying and analysing social trends.
• A strategic thinker with an innovative approach to data, pushing the boundaries of how data can be used to decode consumers' more emotional needs.
• Expert using social platforms such as Brandwatch, Meltwater, Pulsar and Sprinklr including building of social data queries (boolean).
• Strong knowledge of panel and survey providers such as Global Web Index, YouGov, Kantar, Audiense.
• Expert analytical solutions that aggregate and mine data from numerous sources to create richer audience views and segmentations, uncovering insights that drive future strategy.
• Excellent communication / data storytelling skills, ability to distil complex ideas for non-technical audiences.
• An active interest in behavioural science approaches and techniques – and how this can be delivered through data.
• Proactive ability to identify client insight needs and build tailored solutions accordingly.
• Desire to continually learn and push the boundaries.
• Ideal but not essential to be proficient in more than one language (i.e French, Italian, Dutch, Polish).
• Confident and comfortable working in a fast-paced, changing environment.
• Collaborative team player, open minded.
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role.

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible.

Be always learning and listening to understand.

Be actively pro-inclusive and anti-racist across our community, clients and creations.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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