Senior Associate, Marketing PRO

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The Senior Marketing Associate will be a highly passionate & organized leader who will have strong business acumen as well as RL brand sensitivity. This role covers 60 stores in 14 European countries & will both cocreate & implement a fully considered Marketing plan which is both brand appropriate & market right to acquire & secure the loyalty of customers in a high paced & ambitious environment.

The role requires a confident & persuasive communicator, an individual with strong business acumen & an entrepreneurial spirit to be able to create & execute ambitious projects involving several internal & external stakeholders – Marcom & Commercial peers as well as 13 external partners.

Over and above all the skills & experience required to be successful in this role is a genuine passion & “feel” for the Ralph Lauren brand, strong interest in fashion & performance marketing, the ability to inspire change & drive excitement.

Channel Coordination Excellence:

1. Be the main points person to coordinate between commercial teams (retail, operations, planning, merchants, finance etc.) & Marcom teams (brand, media, creative, PR, CIX/CRM etc.) to drive alignment, synergies, efficiencies, clear & timely information exchange to move projects along.
2. Nurture to grow external partnerships with focus on three key partners. Chase long term goals by setting quarterly milestones, pursuing set objectives through clear & timely communication & sharing progress with senior management.
3. Package content & messaging, negotiate & audit RL share of voice across 13 external partners.
4. Build strategic documents to share annually, seasonally & monthly ensuring all areas of the channel are integrated for a full 360 view to cascade across business leaders & stakeholders.
5. Manage monthly communication to the RL retail organization sharing roadmaps & supporting documents in a clear, timely & organized manner.
6. Co-own weekly trade documents to ensure weekly updates to commercial teams.

Performance Marketing:

1. Design & implement end-to-end performance strategies in close collaboration with RL marcom, commercial teams & partners to ensure strategies have clear KPI objectives & ROIs attached. KPIs such as: capture rate, data capture, sales quality & share of voice for the channel. Ensure strategies reflect testing to maximize learning & optimization across all touchpoints.
2. Earn qualitative share of voice in partnership with the landlords through existing & new initiatives ensuring RL brand equity is protected & quarterly reports are built to reflect progress.
3. Collaborate with RL Media team by being the main points person for channel requirements, knowledge sharing to influence strategy building to deliver qualitative engagement & sales KPIs.
4. Partner across RL & partner insight teams to understand trends, identify opportunities or risks & competitor landscape from premium to luxury players. Build & deliver quarterly reports to cascade internally to enhance knowledge & decision making.
5. Design end-to-end 360 gifting program for all commercial campaigns for local & international customers through internal & external partnerships.
6. Independently own post-campaign analysis with results, learns & future recommendations. Partner with CRM/CIX, planning, finance, marcom teams & external partners for fully.

Experience, Skills & Knowledge

KEY REQUIREMENTS

1. Understanding of the fashion ecosystem, on/offline & full-price to off-price
2. Previous Experience: relevant experience in Marketing
3. Fluent in English (both written and spoken); additional languages a bonus

Person Specification:

1. Strong business sense and analytical capacity
2. Creative thinking skills and pro-activity in bringing new ideas and concepts
3. Curiosity and understanding of the luxury industry and competitors activities
4. Detail-oriented with the ability to work well under pressure in a fast-paced environment
5. Excellent communication skills, both verbal and written
6. Advanced Excel & Powerpoint skills
7. Demonstrate ownership and accountability of whole projects and general tasks
8. Demonstrate clear planning and project management