Senior Advocacy Manager - Luxe

L'OREAL GROUP; London; On-site; GBP 45,000 - 75,000; Full time

Job description

Senior Advocacy Manager - LUXE

I am the SENIOR ADVOCACY MANAGER and I am responsible for defining and implementing advocacy and consumer engagement strategy in social channels (influencers and boosting).

A DAY IN THE LIFE

1. Drive and implement the advocacy strategy, forecast KPIs.
2. Own the advocacy budget and be accountable for defining priorities by making strategic investment decisions, based on business priorities, consumer insight, media data and IRM.
3. Work collaboratively with other teams to ensure excellence in integrated plans across engagement touchpoints.
4. Manage the day-to-day relationship with the A&I agency (contracts), DMI, Fashion House to nurture a strong, collaborative partnership.
5. Drive NPD + Pillar A&I strategy and Flagship moments for the brand.
6. Collaborate with team to ensure integrated boosted media is embedded into the plan drive SOI.
7. Analyse performance data and provide strategic recommendations to gain insight and drive optimization with the agency.
8. Be responsible for advocacy reporting and deep dives for the brand - share relevant learnings with wider team (incl. DMI and Zone) and analyse the ROI of associated activation.
9. Be the main point of contact for DMI, Fashion, VIP, major brand events.
10. Put trends & learnings into future campaigns to ensure best A&I results.
11. Constantly seek to innovate through strategies or technology. Act as a change champion.
12. Own and manage all paid advocacy reporting and budget controlling files.

MY CORE KPIS ARE:

1. SOI (Reach and Engagement)
2. CPV / CPE
3. # of activated influencers and retention

MY DELIVERABLES/OUTCOMES ARE:

1. Multi-brand / Brand advocacy paid strategy
2. A&I Briefs for the agency and forecasting (annual, campaign, performance)
3. Post campaign summaries for brand team
4. Timely and seamless delivery of campaigns
5. Great working relationships with agency, Luxe CDMO, Multi-Div CDMO and brand teams
6. "Mouthpiece" of agency and CDMO expertise within brand teams

I HAVE IN-DEPTH KNOWLEDGE OF:

1. UK & Ireland A&I landscape and competitor activity
2. Consumer trends and segmentation (targets groups, needs)
3. Media metrics (boosting)
4. Zone CDMO guidelines
5. UKI CDMO initiatives (IRM, I1 database)

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

In the L'Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

HOW WE RECRUIT

At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal.