Senior Account Executive (entertainment client)

BRAND: Zenith
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Entry
Workplace Type: Hybrid

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's third largest communications group. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We continued on that journey with the 2019 acquisition of Epsilon and most recently the announcement of our market-leading investment in AI. We are driving towards a future where being smart, at scale, with the best Identity product in the market, will help deliver better outcomes for our clients.

Publicis Media is one of the four solutions hubs of Publicis Groupe present in more than 100 countries with over 13,500 employees worldwide. Alongside our global agency brands (Zenith, Starcom, Spark), the "Power of One" model gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

Overview

About the Client

Publicis Imagine is our "Power of One" solution for Disney, a custom-built team created with one purpose in mind - to be Disney's most valuable partner in creating the next era of entertainment.

Like Disney, we are organised under two pillars: Disney Entertainment (Disney+, Studios, Networks) and Disney Experiences (Parks and Cruises, Consumer Products and Games).

Our London-based EMEA & UK team comprises approximately 100 people, who are dedicated to Disney's business, and supported by local teams in 27 markets across the EMEA region.

About the Role

Publicis Media is actively seeking a UK Senior Planning Executive to work on the Disney+ UK business - one of Publicis Groupe's largest and most exciting assignments. In this role, you will be working alongside a team of planning experts, supporting them in the objective of executing the most distinctive, impactful, and efficient paid media campaigns for one of the globe's most iconic entertainment brands.

Focusing on Brand, Platform, and Original Content campaigns, you will help Disney+ unlock maximum subscriber growth amongst an ever-expanding streaming universe. It is our job to ensure both subscribers and non-subscribers know about it, get excited about it, and feel the need to subscribe or renew their subscriptions immediately!

Responsibilities

• Develop effective, efficient and exciting cross-channel media strategies, rooted in unquestionable rationale with support from the Account Managers.
• Ownership of bronze & silver (small to medium) campaigns and support on large campaigns from Brief to PCA, with the support of an account executive, manager, and associate director.
• Help develop PPT recommendation responses, excel media plans, weekly performance reports and post-campaign reports for each release and lead smaller campaigns, ensuring quality at every step.
• Work collaboratively with the marketing team at Disney to take them on a journey through plan creation.
• Support and lead within the team on implementation of planning process improvements.
• Present insights and media recommendations to clients regularly in a confident, clear and concise manner.
• Help to deliver key weekly outputs including the QA of weekly status docs, key tools and reporting, by supporting on weekly pacing commentary and overall campaign performance delivery.
• Forging strong working relationships with the investment team and media vendors alike.
• Ensuring accurate & timely campaign activation and creative supply delivery.
• Own regular competitive requests with the support of the account executive.
• Maintaining financial accuracy and tracking on Disney+, with the support of a planning executive.
• Supporting the development of a planning executive.
• Build positive working relationships with Junior/mid-level clients and vendors.
• Proactive insight generation/sharing, including supporting/hosting internal brainstorms.

Qualifications

What You Need to Succeed

• Some previous UK cross-channel media planning experience.
• Passionate about multi-media channel planning based on data-led insights.
• Naturally interested in people, what makes them tick and how to influence their behaviours.
• A confident presenter with excellent communication skills.
• A confident multitasker, comfortable in fast-paced environments.
• Will take great pride in delivering outstanding work across every campaign.
• Previous experience working on a film or TV client is a bonus; an interest in Entertainment, specifically in film & TV, is a must.

Critical Skills

• Detail-oriented, organised, and able to meet deadlines.
• Experience in both on and offline channel planning.
• Team player - likes working as part of a passionate, like-minded group.
• Previous presentation experience.
• Ability to multitask and adapt to new challenges.

Additional Information

Publicis Media has fantastic benefits on offer to all of our employees, including:

• WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS: Two additional days of paid leave to focus on your well-being and self-care.
• HELP@HAND BENEFITS: 24/7 helpline for personal and professional support.
• FAMILY FRIENDLY POLICIES: 26 weeks of full pay for family milestones.
• FLEXIBLE WORKING: Additional day off for your birthday.
• GREAT LOCAL DISCOUNTS: Membership discounts with local restaurants and retailers.

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances that may affect your assessment, please inform your Talent Acquisition Partner.

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our Employee Action Groups.