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Senior ABM Strategist
JR United Kingdom
London
On-site
GBP 100,000 - 125,000
Full time
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Job summary
An established industry player is seeking a Senior Strategist to join their dynamic B2B team. This role offers the chance to take charge of Account-Based Marketing initiatives, where you will conduct comprehensive sector research and leverage insights to develop tailored strategies. The ideal candidate will excel in crafting creative briefs and value propositions while overseeing the content creation process. This is a fantastic opportunity to make a significant impact in a collaborative and innovative environment, where your strategic vision will drive success and engagement in the B2B landscape.
Qualifications
- Erfahrung in der Entwicklung von ABM-Strategien und kreativen Briefings.
- Fähigkeit zur Durchführung von Marktforschung und Erstellung von wertvollen Propositionen.
Responsibilities
- Verantwortung für alle ABM-Briefings und Entwicklung personalisierter Strategien.
- Durchführung von Marktforschung zur Unterstützung der Strategieentwicklung.
Skills
Job description
This is an exciting opportunity for a Senior Strategist to join an integrated creative agency, working within their B2B arm.
This role will entail taking responsibility for all Account-Based Marketing (ABM) briefs, conducting in-depth research on relevant sectors, and using insights to craft personalized ABM strategies.
The ideal candidate will have experience developing creative briefs, value propositions, and segmented messaging frameworks, as well as overseeing content creation.
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