Sell Thru Specialist (w/m)

Company Description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.

"The Mountain Sport Company", Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon's five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Job Description

We're looking for a dynamic Sell Thru Specialist (W/M) to play a key role in enhancing the consumer experience, the brand visibility, and accelerate the stock rotation by leveraging the sell thru toolbox delivered by the Brand, delivering an excellent omnichannel Salomon consumer experience and qualitative Brand visibility.

The role's primary focus is to ensure adequate Brand and Product presence in the assigned stores through VM, maximize sales through higher conversion actions, enhance the stores' relationships and report back to the business on most important indicators.

In-store visibility - VM responsible

• Visit assigned stores after first seasonal drop and regularly to implement best-in-class execution of Salomon branding and products
• Ensure brand and products are in the right space, visible, re-arrange if needed
• Products, fixtures, branding, communication maintenance and enhancement
• Implementation of seasonal stories and product technologies and warrant of Campaign visibility through branding tools and aesthetic sense
• Management of shop windows and engagement zones, coordination of Salomon branding spaces construction
• Help the sales team to negotiate and obtain prime location for Brand and products placement

Sell-out support

• Carry out promo/ sell-thru days/ demo days
• Support Campaigns and drive-to-store consumers and communities' events and activations
• Identify and facilitate potential stock replenishment/ return opportunities and submit reorders proposal to salespeople

Shop Pro engagement

• Deliver store staff Brand and product trainings at store/s level and bigger clinics
• Manage relationship with Shop Pros and develop their Brand love
• Support for trade fairs and local events where applicable
• Facilitate business opportunities through strong relationships

Stores KPIs reporting

• Brand visibility reporting: photos of Salomon dedicated spaces, windows, branding with recommendations for improvement
• Periodically create summaries from trainings including statistics and feedback
• Competition benchmark feedback
• Sell thru performance monitoring - where applicable

Sportstyle stores focus

• Instore check and report discrepancies versus standard (branding, assortment)
• Sell-out: support KA team in organized events in the store
• Manage relationship with store staff (incl. seeding) and develop their Brand love
• Be the eyes and ears in epicentre for Sportstyle GenZ, gain information from shop pros on product demand and consumer
• Regularly feedback KA teams with information

Qualifications

• Education: Degree in Marketing or similar relevant field or similar education in VM or Retail Management
• Experience:
  
  • 3+ years of experience in VM, training, sales or Trade Marketing
  • Sportstyle/ Sport industry experiences or passion for fashion & sport is an advantage
• Computer skills: Microsoft Office
• Fluent English

Additional Information

• Contract: Permanent, full time
• Driving License mandatory
• Location: Manchester + North UK to cover
• Ready to travel more than 80%, to do overnight stays and work on weekends