Search Engine Marketing Social Media Marketing Specialist

American Hospital Dubai Mea

London

GBP 60,000 - 80,000

Job description

Develops and executes SEM strategies to increase website traffic, optimize conversions, and improve search engine rankings within the healthcare sector.
Oversees and optimizes paid search campaigns across platforms such as Google Ads, ensuring maximum ROI.
Conducts keyword research, analysis, and competitor monitoring to identify trends and opportunities for campaign optimization.
Creates, manages, and enhances social media marketing campaigns across various platforms like Facebook, Twitter, LinkedIn, Instagram, Snapchat, and TikTok.
Collaborates with content creators and designers to develop engaging, on-brand content for social media channels, specifically tailored for Snapchat and TikTok.
Monitors and analyzes campaign performance metrics across all platforms, providing regular reports and insights to enhance strategies.
Keeps updated on industry trends, algorithm changes, and best practices in SEM and SMM to implement innovative strategies.
Utilizes analytics tools to track user engagement, conversion rates, and other key performance indicators across multiple platforms.
Collaborates with cross-functional teams to align marketing strategies with overall business goals and objectives.