Sales & Marketing Manager

Job Description: Full time, Employed Sales and Marketing Manager

Closing Date: 20/11/2024

Please DO NOT apply unless you have a minimum of 2 years Sales and Marketing Managerial experience.

Please fill in this application form where you can upload your CV:

Application Form

We are excited to welcome a passionate, results-driven Sales and Marketing Manager with exceptional expertise in driving sales both online, especially through social media, and offline channels to lead growth across three impactful brands: Caroline Strawson Global Enterprises Ltd, The Mental Wellbeing Company, and The School of Trauma Informed Positive Psychology. This role is perfect for a strategic thinker with a proven background in leveraging social media and digital platforms to drive online sales, while also executing effective offline sales strategies to expand reach and impact.

As our Sales and Marketing Manager, you’ll be responsible for building and leading a high-performing sales and marketing team, developing dynamic marketing plans, and spearheading initiatives that optimise lead generation, conversion, and customer engagement across both digital and traditional channels. Your expertise in social media-driven sales will be crucial, alongside your ability to create and implement offline strategies that drive meaningful, face-to-face interactions and connections.

If you’re looking to make a meaningful impact in a company dedicated to growth, in a fast-paced environment, bringing a strong knowledge of both online and offline sales strategies, and understand how to create impactful campaigns that maximise reach and revenue with a passion for innovation, and excellence in the mental health and coaching space, we’d love to hear from you. Join us, and lead our mission to achieve unparalleled growth and success across both digital and offline channels!

Starting Salary: £55,000 plus performance-based bonuses.

Full time

In office at The Dovecote, First Floor, Pury Hill Business Park, Nr Alderton, Towcester, Northants, NN12 7LS.

On site benefits:

• Free Gym Membership
• Free secure parking
• Country walks
• Cafeteria
• Football pitch
• Tennis court
• Infrared sauna
• Cold plunge

Responsibilities:

Sales Strategy and Leadership:

• Lead, coach, and develop the sales and marketing teams to meet company growth targets.
• Develop and execute strategic plans to drive sales growth and market share across multiple channels.
• Monitor and refine sales processes to increase conversion rates, customer retention, and overall sales performance.
• Sales strategy of the funnel build of the multiple product suite.
• Host monthly trainings for the sales team and students in our community.

Marketing Campaign Development:

• Design, implement, and optimise marketing campaigns across digital and offline channels that align with sales objectives.
• Leverage marketing automation, email campaigns, and social media strategies to create an engaging buyer journey and improve lead generation and conversion.
• Collaborate closely with the sales team to create promotional materials, messaging, and campaigns that support lead nurturing and closing sales.

Data-Driven Decision-Making:

• Analyse key metrics across sales funnels and marketing campaigns, adjusting strategies to improve ROI.
• Report regularly to stakeholders on campaign performance, lead conversion, and sales outcomes, and refine marketing efforts based on data insights.

Budget and Resource Management:

• Oversee and manage the sales and marketing budget, ensuring efficient resource allocation to the highest-impact initiatives.
• Track spending and performance of campaigns, ensuring marketing and sales activities deliver a clear return on investment.

Innovation and Market Insights:

• Stay informed about industry trends, competitor activity, and market shifts, applying insights to refine sales and marketing strategies.
• Continuously explore new channels and approaches to improve sales and brand positioning.

Requirements:

Proven Experience in Sales and Marketing Leadership (minimum 2 years):

• Demonstrated experience in building, managing sales and marketing teams with a successful track record of meeting or exceeding sales targets.
• Expertise in digital marketing, sales processes, and lead generation strategies, with a strong understanding of customer behaviour and buying cycles.

Strategic and Analytical Thinking:

• Ability to think strategically about the company’s sales and marketing goals and translate them into actionable plans.
• Proficiency in using analytics to drive decisions and optimise both sales and marketing activities.

Strong Leadership and Communication Skills:

• Ability to lead and inspire teams, with a focus on achieving goals through collaboration and coaching.
• Excellent written and verbal communication skills for interfacing with internal teams and external partners.

Tech-Savvy:

• Proficient with CRM systems, marketing automation platforms, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics, Meta).
• Strong understanding of digital advertising technologies and social media marketing tools.

Continuous Learning and Improvement:

• Passion for professional growth and staying updated on new sales methodologies, digital marketing trends, and industry best practices.

DISQUALIFIERS: Please DO NOT apply to this position if you:

• Have limited experience in managing both sales and marketing teams.
• Do not have a proven track record in meeting or exceeding sales targets.
• Avoid data-driven decision-making or lack experience with analytics.
• Are not comfortable in a fast-paced, results-oriented environment.

KPI's:

• Increase in lead-to-customer conversion rates.
• Revenue growth and customer acquisition.
• Growth in customer lifetime value (CLV).
• Efficient budget management.

This is a full-time position offering a competitive salary, performance-based bonuses, and opportunities for professional growth. Starting salary £55,000.

Benefits:

• Access to professional development courses and training.
• Opportunities for growth and advancement within a rapidly expanding company.

About The Culture:

Our company culture is growth-driven, fast-paced, and deeply supportive, fostering continuous improvement and professional development within the mental health and trauma-informed coaching and workplace space. We prioritise trust, accountability, and a collaborative, team-focused approach, offering an energetic environment where you can excel and thrive both personally and professionally.

By joining us, you’ll be part of a dedicated team committed to achieving excellence in all aspects of work and life, with guaranteed opportunities for personal and professional growth. High performance is central to our mission, with a strong emphasis on balancing achievement with well-being, ensuring a fulfilling, purpose-driven career.

Diversity & Inclusion:

We are committed to building a diverse and inclusive team that reflects the varied backgrounds, perspectives, and experiences of the communities we serve. We believe that diversity strengthens our work, enhances our creativity, and fosters a supportive environment where everyone feels valued and empowered. We welcome applications from individuals of all backgrounds, abilities, and experiences, and we are dedicated to providing equal opportunities for growth and development within our organisation. If you’re passionate about making an impact in a space where inclusivity and respect are at the core, we encourage you to apply and bring your unique perspective to our team.

How To Apply:

• Copy and paste this link to fill out the full application form: Application Form
• Simply adding your CV to this platform will not warrant an interview. We want to get to know you more, so you will need to fill out your application with as much detail as to why you’d be a good fit on the link above.
• Answer Video Question on the link.
• Screening Interview - An interview at our offices with someone on our team so that we can get to know a bit more about each other.

Job Type: Full-time

Pay: From £55,000.00 per year

Additional pay:

• Performance bonus

Benefits:

• Free parking
• Gym membership
• On-site gym
• On-site parking

Schedule:

• Monday to Friday

Experience:

• Lead generation: 2 years (required)
• Marketing: 2 years (required)
• Sales: 2 years (required)
• Leadership: 2 years (required)

Work Location: In person

Application deadline: 20/11/2024
Reference ID: 111111