Sales Executive

Innovation Agritech Group (IAG); Bracknell; Hybrid; GBP 30,000 - 60,000; Full time

Job description

Position: Sales Executive

Location: Hybrid. The candidate must be UK-based and with travel to London/Bracknell (HQ) once or twice a week. Occasional travel across the UK and internationally for events, meetings, and sales opportunities, so travel flexibility is essential.

We’re looking for a Sales Executive with a minimum of 2-3 years of sales experience and a background in the agriculture sector. Experience in vertical farming is desirable. This is a fast-paced, target-driven role, and we’re seeking someone who thrives on achieving sales goals.

If you are self-motivated, proactive, results-oriented, and eager to make a significant impact, we’d love to hear from you!

About Us

A British Agritech company transforming the agricultural industry through advanced vertical farming technology. Our award-winning, proprietary aeroponic growing systems enable sustainable, year-round local crop production without sunlight, soil, or pesticides, resolving key challenges facing British and global farming. Founded in 2017, IAG empowers farmers, food suppliers, and research institutions with technology that boosts yields, cuts resource use, and eliminates the seasonal limitations of traditional farming. By embracing the synergy of science and technology, IAG is leading the charge toward a more sustainable, food-secure future for agriculture.

Beyond innovation, we’re committed to creating a dynamic, supportive workplace where our team can grow, thrive, and make a real impact.

Key Responsibilities:

• Research and identify high-potential prospects across key sectors (e.g. food manufacturing, distribution, real estate, hospitality, urban planning).
• Drive business development initiatives by identifying and qualifying new sales opportunities aligned with IAG’s strategic goals.
• Nurture leads through the full sales cycle — from outreach and discovery to proposal, pitch, negotiation, and close.
• Proactively engage new leads through cold outreach (LinkedIn, email, phone, networking).
• Create a strong sales pipeline and nurture leads through the full sales cycle from initial contact outreach to proposal, pitch, negotiation, and close.
• Thrive in a high-performance, target-driven sales environment, using a mix of phone calls, virtual meetings, and in-person visits.
• Represent IAG at industry trade shows, events, and networking functions to generate leads and boost visibility.
• Develop tailored proposals and deliver compelling sales presentations.
• Work closely with the Marketing team to stay ahead of market trends, customer needs, and competitor activity, informing strategy and messaging.
• Understand and articulate technical solutions to non-technical audiences.
• Work cross-functionally with internal teams to shape solutions that meet client needs.
• Maintain accurate CRM records and provide timely pipeline reporting to the team.

Requirements:

• 2-3 years' experience in B2B sales or a similar role.
• Outstanding communication and interpersonal skills.
• Organised and flexible - able to juggle tasks, learn quickly.
• Confident and adaptable to varying environments and people.
• Passionate about sustainability, greening cities, food, vertical farming.
• Good technical skills, comfortable with Microsoft packages.

Desirable:

• Experience within CEA (hydroponics, aeroponics, or horticulture tech).
• Experience within technology sales.
• Network of contacts in food manufacturing, retail supply chains, or hospitality procurement.
• Experience working in or selling to local authorities, councils, or urban developers.
• Previous success in scaling a sales pipeline in a startup or scale-up environment.

Benefits:

• Competitive salary + excellent commission structure (OTE).
• Working for a purpose-driven sustainability-focused SME with a great team.
• A growing business with the opportunity for progression.
• Opportunity to travel with travel & hotel allowance.
• 25 days holiday per year.
• Pension.