Sales Director, Advanced Advertising

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Sales Director, Advanced Advertising, England

Client: Synamedia

Location: England, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 1

Posted: 30.03.2025

Expiry Date: 14.05.2025

Job Description:

Company Overview

At Synamedia, we’re a global team of 1,700+ trailblazers across 20 countries, revolutionizing how the world is entertained and informed. With a legacy of protecting our long-time customers, we’re laser-focused on driving growth and leading the charge as the industry shifts from Pay-TV to IP and streaming. We are the pioneers in next-gen media cloud services who power the viewing experiences of billions of people on Earth with our best-in-class live streaming, distribution, ad tech, cloud platforms, and more.

Our solutions, built over three decades and trusted by 1,000+ customers, fuel giants like Disney, NBA, The Olympics, Astro, Comcast, Tata Play, and many more.

Ready to grow with us and shape the future of media and entertainment solutions? Let’s do it together!

About the Role

This is an opportunity for you to lead the Commercial team at Synamedia for our AdTech Product Iris to be part of that journey and help develop business with the world’s leading operators, broadcasters and video platforms.

Synamedia develops TV and OTT software solutions for some of the biggest television operators around the world covering video, security, and advertising. As we expand our offer in advertising, we are looking to recruit a seasoned business development/sales leader to develop our business and increase our presence globally.

Reporting to the MCS VP of Sales and Marketing, you will be responsible for managing a successful product aligned sales team with dotted lines into product management and product marketing covering the globe. The role involves team management and individual accountability as a “player coach”. You will have experience working in a hybrid environment and working with a team with either direct or dotted line reports, building a culture of collaboration and accountability. You will be comfortable working with cross functional teams, internal channels and work as a partner with product leadership towards mutual success.

Responsibilities

• Develop and execute the global sales strategy to achieve revenue and growth targets.
• Build, grow and lead a high performing sales team with input into recruitment, training and development.
• Establish clear sales goals, KPI’s and accountability measures in conjunction with the VP of Sales and Marketing.
• Identify emerging trends and opportunities in the STB, Broadcast and digital video advertising industry.
• Establish mature relationships with key decision makers at key media organizations.
• Create tailored strategies and proposals, presentations for enterprise level sales opportunities.
• Work in partnership with product leadership to ensure direction, proposition and product fit for the existing and future needs of our clients.

Be a Voice and Build the Brand

• Be a strong internal and external voice of Synamedia in relation to advertising.
• Sit on panels, attend events and give direction to marketing for collateral, events and social media which maximise demand generation activities.
• Drive new business acquisition through strategic prospecting and relationship building.
• Present Synamedia company overview, vision and product to existing and future clients.
• Lean into contract negotiations for Iris and give pricing and commercial direction in submission.
• Work with management and leadership on internal deal management processes including reviews and pipeline reporting and forecasting.
• Monitor sales performance, forecasting and provide reporting to VP of Sales and Marketing for Iris product lines.
• Be an example in the use of CRM and ensuring accountability across the sales team for KPI and goal monitoring.

Metrics

• Fiscal year revenue goals across growth and achievement.
• Client acquisition and market/vertical entry with ability to win new logos.
• Sales team performance and management.

Skills Required

Industry Experience

• 8-10 years’ experience of commercial leadership in AdTech software in the video, STB and broadcast vertical.
• Proven track record of closing large complex deals with media organizations.

Technical Expertise

• Strong understanding of the advertising ecosystem across ad serving, programmatic and data.
• Ability to translate product features into business value.
• Ability and experience to inspire a team that either works directly, dotted line or in partnership with.
• Proven experience in managing and growing sales teams.

Strategic Thinker

• Ability to analyze market data, trends and voices as well as clients’ needs to inform and help direct sales and product strategies.
• Strong commercial acumen and entrepreneurial mindset.

Communication and Negotiation

• Excellent presentation and interpersonal skillset.
• Expertise in negotiating complex contracts and partnerships.

When welcoming new talent into the team, we are always looking for opportunities to bring in new ideas, those who ask challenging questions and have the curiosity to learn. These qualities are important to us as we nurture a culture of innovation, seize more opportunities to partner with our customers and make a difference as we transform the future of video. To further support your growth and that of our talent pool, Synamedia offers an exhaustive library of skill enhancement resources from AWS, Cornerstone and other partners to help you upskill while on the job.

A Culture of Belonging

Synamedia is committed to promoting a diverse, inclusive and equal opportunity community - a place where we can all be ourselves and succeed. Our values connect us, and we love to win together. We work with a bias to action, we innovate and encourage curiosity to grow and evolve, as a team.

In our aim to foster a people-friendly environment, we offer a range of family friendly, inclusive employment policies, flexible working arrangements, engagement activities and services to support all our colleagues across our 20 office locations. Synamedia regularly organizes community events that promote cohesion and diversity among colleagues. We are proud of our mental health wellbeing initiatives, our Pride month awareness campaign, our cancer awareness programme and much more.

More information

If this role sparks your interest, have any questions, or require any accommodations to be made to help you through your application, please reach out to our recruitment team, who would be happy to help.