Sales Account Manager

About Our Client

Our client is one of the UK's leading hotel brands, known for offering unbeatable value, comfort, and service across hundreds of locations nationwide. As part of a trusted and award-winning hospitality group, they offer exciting opportunities for growth in a fast-paced, customer-focused environment. Their commercial team manages a significant B2B revenue stream, which supports corporate travel needs for a wide range of clients. The company encourages a dynamic and inclusive culture, promoting personal growth and providing fantastic opportunities to progress through the business.

Job Description

1. Responsible for B2B sales strategy for each of your corporate clients (e.g. discounts, rebates etc), and tracking progress.
2. Build and implement strategic account plans to expand market share and revenue.
3. Collaborate with internal teams (marketing, product, revenue, and operations) to design compelling packages and offerings that align with customer needs.
4. Analyse market trends and client feedback to identify new business opportunities and areas for improvement.
5. Identify and pursue growth opportunities with compelling negotiated commercials and incentives to maximise profit.
6. Build strong relationships and understanding of your B2B clients, including quarterly face to face account reviews.
7. Directly manage and grow revenue from large corporations through market leading account management.
8. Develop and implement strategies to reduce customer churn, such as loyalty incentives and targeted offers.
9. Proactively discuss renewals well in advance of contract end dates.
10. Share customer insights with B2B marketing teams to help tailor B2B messages.
11. Spotting trends in customer spend and adapt accordingly in terms of messaging and sales play.
12. Attend customer events in collaboration with senior stakeholders.
13. Manage and resolve any issues of conflicts with strategic accounts to ensure client satisfaction.
14. Forecast, track and report on the status of accounts, sales metrics, and key performance indicators.
15. Create, provide, and educate the customer of their usage, areas where improvements can be made to maximise their travel program.
16. Act as the voice of the customer within the business.

The Successful Applicant

1. Proven track record in B2B sales and account management, ideally in hospitality or travel, with experience managing large corporate accounts (£200k+ revenue).
2. Ability to build and execute tailored account growth plans, negotiate commercial agreements, and identify upsell/cross-sell opportunities.
3. Skilled at nurturing long-term partnerships, conducting business reviews, and reducing client churn through loyalty strategies.
4. Proficient in using CRM tools (Dynamics, Power BI, etc.) to forecast, report, and track performance; comfortable using data to inform decisions.
5. Strong verbal and written communication skills with confidence in engaging C-suite stakeholders and working cross-functionally with marketing, operations, and product teams.
6. Focused on delivering a seamless customer experience and becoming a trusted advisor.

What's on Offer

1. £35k basic salary + £10k-£15k OTE.
2. Hybrid working.
3. Pension contribution up to 10%.
4. Healthcare cover.
5. Discounts on selected hotels up to 60% and restaurants up to 25%.
6. 25 days holiday.
7. Fantastic career progression opportunities.