Restaurant Marketing Manager

Founded in 2003 by Dong Hyun Kim, his mission was simple, to make fresh and flavorsome sushi and bento available to everyone. Almost 20 years later Wasabi have 40 successful branchesacross London, other UK major cities and New York.The journey continued in 2019 with the launch of Wasabi Home Bento exclusively into Sainsburys. After several years of great success there, the grocery business expanded launching into Tesco in September 2022. Wasabi has now firmly established itself as the No2 chilled ready meal brand and a driver of significant market growth. And we’re just getting started. The leadership team have set out their 5 year strategy which encompasses company growth, franchise and international expansion.

Our menu is renowned for its distinctiveness, freshness and flavour. The cold food range of sushi, pokes and salads are made fresh daily in our branch kitchens and our hot bento, noodle bowls and soups offer an indulgent and comforting alternative to our broad and democratic demographic.

As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Restaurant Marketing Manager to join our Marketing Teambased in Park Royal.

The Role:

This role will be instrumental in helping deliver our priorities for growth – driving awareness, acquisition and conversion across our Restaurant business, helping build a trusted and loved brand, and targeting the right strategies and tactics for successful like for like restaurant sales growth based on changing customer behaviours.

The role is part of the Restaurant Leadership Team and will work very closely with the Restaurant Business Unit function and manage and develop all current and future sales and marketing activity.

Key Responsibilities:

Support the Marketing Director in developing a consumer and commercial focused 3 Year Restaurant Marketing plan

Understand the marketing and company’s commercial KPI’s and create an appropriate strategy and tactics to meet them

Manage the Restaurant Marketing budgets

Lead the development, internal approval, and execution of the annual Restaurant Marketing Calendar

Support the Food Team in the development of a robust NPD pipeline, based on clear market and customer insight, and deliver flawless marketing execution in support of this activity

Own all creative and packaging designdevelopment for Restaurants, working closely with our in-house Design team

Partner with our Customer Services team to transform data into actionable insight, that leads to positive shifts in customer experience

Lead Delivery as a channel, driving additional transactions and average spend

Lead all planned and ad hoc Restaurant research projects, providing insights to the Restaurant Business Unit and across the business

Lead all media campaigns, from brief to analysis of media performance and ROIs

Lead the strategy and planning of tactical Digital Marketing campaigns, evaluating performance and driving continuous improvement in how we support our Restaurant business

Partner with our Grocery Marketing Manager to ensure synergy across plans and executions

Support our Digital marketing agency to define our 2025+ Digital and Social strategy & execution plans

Ensure strong cross departmental communication and stakeholder management to gain business alignment on all plans

Track and evaluate all activity to drive continuous improvement and growth

Inspire stakeholders to engage and buy in to your plans

Foster a sense of one team and ensure all relevant team stakeholders are aligned

Our Requirements:

We are looking for a highly motivated, proven Restaurant Marketing Manager, with a record of driving sales via the delivery of impactful brand campaigns, inspired by customer and commercial insight.

Relevant, proven experience in Quick Service Retail / Casual Dining

Ability to demonstrate genuine initiative, drive and ownership

Outstanding organisational ability and project management experience, attention to detail

Strong commercial awareness and financial acumen

Comfort and experience working in a fast paced and changing working environment

Significant experience in managing agencies (creative, media and research) and in-house teams to create consumer focused, integrated marketing campaigns

Experience in the development of critical time paths for timely delivery of all activity

Be customer obsessed and analytical: experience in translating qualitative and quantitative customer data into insights and actions

Ability to think big and engage teams to activate campaigns in innovative ways

Demonstrate an ability to work collaboratively, building validated working relationships both internally (e.g. Marketing, Finance, Supply Chain, Food Development, and Operations) and externally with agencies

Enthusiastic and collaborative team player

Good knowledge of Microsoft Word, Excel and PowerPoint

In Return we provide:

A great working environment

Pension scheme

Target Bonus

Refer A Friend Scheme

Free Sushi or hot food (vegan options available)

50% discount in our Branches

Employee Assistant Programme

Hybrid working model

Long Service Awards

Wagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savings

Life Assurance

Cycle To Work

Free on-site parking

A variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox and

The opportunity to develop your skills within a growing company.

Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you.

COME ROLL WITH US

Job Info

Job Title:

Company:

CV-Library

Location:

Competitive

Posted:

Closes:

Jan 6th 2025

Sector:

Marketing

Contract:

Permanent

Hours:

Full Time

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