Regional Video Measurement GTM - UK, Global Video Advertising

Regional Video Measurement GTM - UK, Global Video Advertising

DESCRIPTION

As a Regional Video Measurement GTM specialist, you will help drive Amazon Ads' video measurement strategy and development across our portfolio of video properties, including Prime Video, Live Sports, Twitch, and 3rd party publishers. You will drive thought leadership and capabilities development on locale-based audience measurement solutions and currency development. You will guide advertiser insights and analytics supporting our Sales teams to support Amazon's video and full-funnel advertising positioning. The primary regional focus for this role is UK.

Key job responsibilities

1. Strategic framework and sales narrative - Create a unified video measurement framework, from impressions to impact, to enable full funnel measurement offering for clients; research trends in audience viewership, and streaming TV market opportunities to drive video measurement GTM.
2. GTM insights reporting and positioning - Guide advertiser reporting and analytics function for Video and Live Sports using audience measurement providers including Barb, AudienceProject and Amazon 1P & 3P solutions.
3. Customer consultation & collaboration - Participate in client engagements with Sales as measurement SME including ideation, solutioning, and pitching; develop joint thought leadership for video planning and measurement use cases.
4. Marketplace intelligence/ VOC - Collect and represent voice of customer on video currency and audience measurement capabilities, provide strategic input to influence Product roadmap and prioritization; Partner with Amazon Measurement and Data Science and Analytics and Insights teams to define analytics vision, product roadmap.
5. Thought Leadership & best practices - Work with customers (advertisers, agencies), 3P measurement partners, Amazon measurement product and engineering teams to drive thought leadership and customer education; Create measurement best practice playbooks to facilitate 3P and 1P measurement product trainings sales and account teams.
6. GTM execution & project management - Steer cross-functional GTM workstreams in support of measurement-related issue resolution, product requests, vendor engagement, and internal communication.

BASIC QUALIFICATIONS

- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Significant video related measurement, optimization, analytics, insights experience on sell-side or buy-side
- Excellent communication and collaboration skills, with the ability to translate complex technical concepts into business-friendly solutions

PREFERRED QUALIFICATIONS

- Experience interpreting data and making business recommendations
- Advanced degree (Master's, Phd) preferred.
- Data science background preferred