Regional Sales Manager

Regional Sales Manager - Premium Wine & Spirit Supplier – Birmingham, Midlands

Up to £50,000 plus Car Allowance & Commission

My client is one of the leading Premium Wine & Spirit suppliers in the UK. This company has a fantastic portfolio and a large distribution radius across the country. This business is growing rapidly with new depots consistently opening to maximise on commercial success.

They are currently seeking a Regional Account Manager to drive growth across the Midlands and Birmingham region. This territory has a track record for success and requires a candidate with a strong sense of entrepreneurship to drive the growth. The ideal candidate will thrive in an autonomous environment!

Company Benefits:

• Competitive salary with performance-related bonus.
• Comprehensive benefits package including health insurance, pension scheme, and car allowance.
• Opportunities for professional development and career progression.
• The chance to work with Premium and Award-winning brands!

The Regional Account Manager Key Responsibilities include:

• Drive business growth by increasing sales volumes and securing new business within the on-trade sector (pubs, bars, restaurants) and Off trade.
• Build and maintain strong relationships with key accounts, ensuring long-term partnerships.
• Develop and execute tailored sales strategies to meet customer needs and company objectives.
• Manage the commercial aspects of accounts, including pricing, contract negotiations, and profit margins.
• Regularly meet with customers to discuss product offerings, market trends, and growth opportunities.
• Collaborate with internal teams (marketing, logistics, finance) to deliver seamless customer service.
• Monitor competitor activity and market trends to stay ahead of the industry landscape.

The Ideal Regional Account Manager:

• Proven experience in a sales or account management role within the drinks, hospitality, or FMCG sector.
• Strong understanding of the on-trade environment, including pubs, bars, and restaurants.
• Excellent communication and relationship-building skills.
• Commercially astute with the ability to negotiate and manage complex contracts.
• Self-motivated, target-driven, and able to work independently.
• Full UK driving license and willingness to travel regularly.

If you are interested in having a chat about this role, please forward updated CVs to Mark@corecruitment.com.