Regional Marketing Manager

Akeneo is the Product Experience (PX) company and global leader in Product Information Management (PIM), creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere.

We're all about experience - from the best-in-class product we build to the inspiring environment we create for our employees. You'll grow in a dynamic environment where your ideas and expertise will make an impact from day one. Our flexible work model empowers you to thrive, balancing professional success with personal fulfillment. At Akeneo, you’ll be part of a supportive and collaborative team that values open communication, shared successes, and meaningful relationships.

As a Regional Marketing Manager, you will be responsible for developing and executing targeted field and demand generation marketing strategies for the UKI, Nordics and Benelux regions, driving lead generation and market engagement while coordinating localised campaigns.

Your responsibilities:

1. Define and implement tailored demand generation and field marketing strategies to drive lead generation and brand presence within assigned regions, aligning with overall company and regional goals.
2. Plan, execute, and manage regional events such as trade shows, webinars, and in-person activations, aligning them with local customer needs and sales opportunities.
3. Create, coordinate, and monitor multi-channel marketing campaigns, including digital, events, email, and social media, ensuring they are well-aligned with the region's unique needs and target audience preferences.
4. Work closely with sales, product marketing, and customer success teams to ensure campaigns are effectively supporting business objectives and delivering qualified leads.
5. Track, measure, and report on the effectiveness of marketing initiatives, providing insights and recommendations to optimise future efforts based on lead quality, engagement, and campaign ROI.
6. Provide guidance and oversight to a Working Student or Intern, delegating tasks effectively, mentoring their development, and ensuring their work supports regional marketing goals.

Qualifications:

1. Proven experience in field marketing and demand generation within B2B tech environments.
2. Experience in planning, coordinating, and executing virtual and in-person events, including trade shows and webinars, with a focus on creating engaging customer experiences.
3. Familiarity with digital marketing tools and platforms (e.g., marketing automation software, CRM systems, Google Analytics, social media channels) to execute and measure campaigns effectively.

Culture:

Top-notch 8-week onboarding program for new teammates, including live presentations, online courses you can take at your own pace, and an exhaustive checklist with all the resources, calls-to-action and support contacts for smooth integration into the company.

General:

Competitive package and complementary health insurance.

Time off:

Flexible working hours and hybrid setup (up to 3-4 days per week working from home), 26 weeks paid maternity leave (30 days paid leave if you are the second parent), Gradual Return to Work program after maternity or adoption leave, 25 days holiday per calendar year in addition to UK Public Holidays, Work from Anywhere Scheme - Explore the possibility of working from anywhere in the world for up to 30 days per year.

Equipment:

Best-in-class communication and collaboration tools: Slack, Notion, Google Suite, Jira, GitHub... A £450 personal hybrid working budget to maximize your home office environment.

Professional Development:

Participation in in-house events welcoming external guests (i.e. Meetups) or industry events. A £1,000 learning budget per employee per year. Career paths and internal mobility opportunities. An £80/month Sustainable Transportation Allowance to support eco-friendly commuting options such as public transportation, biking, or carpooling if eligible.

Corporate Responsibility:

Employee Volunteering program: give back to the community with two days per year dedicated to supporting the charities of your choice. Join one or several of our Employee Resource Groups and take an active part in promoting diversity and inclusion within our company.

Diversity & Inclusion: Akeneo provides and ensures a safe work environment for everyone, regardless of seniority, gender identity, and expression, sexual orientation, disability, mental illness, neuro(a)typicality, personal appearance, body size, race, ethnicity, age, religion, nationality, or other characteristics. Akeneo is deeply anti-racist, anti-homophobic, anti-sexist, anti-ableist, and inclusive.

At all stages of your recruitment process, our Talent Acquisition team is committed to giving you an update in a one-week time frame.

So? Is this job description all about you? Then what are you waiting for - click that Apply button so that we can meet you without further delay!

Feeling hesitant because you think you’re not checking 100% of the requirements for the job, but still feel confident and motivated to grow into the position? Don’t hesitate to apply anyway, or reach out to us for questions or clarifications!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Software Development