Recruitment Marketing and External Campaigns Lead

Recruitment Marketing and External Campaigns Lead

The starting salary is £59,839, which includes allowances totalling £2,928.

The salary is broken down as £56,911 basic salary, which will increase annually until you reach the top of the scale £69,342 Plus, a location allowance of £1,928 and a non-pensionable allowance of £1,000.

Location: Westminster

There’s no greater mission than keeping the public safe and it’s through our people we do that each and every day. That’s why this role is integral to the success of the Metropolitan Police Service.

We’re made up of nearly 40,000 officers and staff and we police the whole of London. We do so with frontline officers in the heart of communities, with blue lights and sirens, with boats and helicopters, with dogs and horses, with firearms commands, forensics teams, hundreds of dedicated 999 call handlers and so much more. This is one of the most exciting places to be a communicator.

We now need someone bold and creative who can cut through the noise, push boundaries and lead the delivery of innovative, insight-driven campaigns attracting more brilliant people to the Met.

If you’re highly creative, a pro at paid-for and have strong experience building powerful campaigns in tough circumstances then this job is for you.

Alongside attracting new talent to our organisation, you’ll also be central to the delivery of campaigns which prevent crime, deter criminals and protect the public. You will be at the heart of making London a safer city.

We need an experienced campaigner and leader with proven experience managing high budget campaigns, agencies and suppliers – so your project management skills need to be top notch.

We’re a public service and utilise public money, so you’ll also have the creativity and know-how to maximise low and no cost marketing opportunities and be able to effectively evaluate in order to show true value for money.

The jobs our people do are as varied as the communities we protect so we’re looking for someone who can inject creativity into how we target audiences, including those that are hard to reach. That’s why using data, insight and best practice must come second nature to you and you’ll need to be confident in leading a team to deliver campaigns at the frontier of the marketing space.

You will be comfortable working with and pitching to the most senior leaders of organisations and will be able to quickly gain an understanding of how different issues impact different parts of the Met.

Reporting directly to the Head of Marketing, Campaigns and Internal Communication you will work closely with operational colleagues and your counterparts in press, internal, digital, external affairs, and visits to maximise campaign effectiveness.

This role sits in a newly created unit which merges external campaigning with internal engagement. You’ll directly manage a small team that support your work and may be required to matrix manage on specific projects.

You must be able to demonstrate the gravitas and leadership skills to bring large numbers of people together under a common goal.

Additional Information

You will be based in New Scotland Yard but may be required to work at other Met buildings across London where the need arises.

You may very occasionally be required to work out of hours in the event of a major crisis, for which overtime will be paid.

How to apply

Click the apply now button below and start your career at the Met. Applications will be via a detailed CV, Personal Statement, and online application form. Your personal statement should outline why you are interested in the role and how your skills and experience demonstrate your suitability for the role. (NB. Please do not attach 2 copies of your CV).

Completed applications must be submitted by 23:55 on 27 April 2025.

Once received, your application will be reviewed against eligibility criteria, following this, your application will be reviewed by the hiring manager. The application review for this vacancy will commence a week after closing.

Following application review, successful candidates will be invited to interview. Interview dates will commence 2 to 3 weeks after hiring manager review.

The Met is committed to being an equitable (fair and impartial) and inclusive employer for disabled people, striving to have a diverse and representative workforce at all levels. We encourage applications from people from the widest possible range of backgrounds, cultures and experiences. We particularly welcome applications from people with disabilities and long-term conditions, ethnic minority groups, and women.

As a Disability Confident employer, the Met has committed to making disability equality part of our everyday practice. We ensure that people with disabilities and those with long term conditions have the opportunities to fulfil their potential and realise their aspirations.

The Met is committed to making reasonable adjustments to the recruitment process to ensure disabled applicants can perform at their best. If you need any adjustments or changes to the application and recruitment process, we ask that you include this information within your application form. All matters will be treated in strict confidence.

Read our full disability confidence statement.