Public Relations Senior Account Executive (UK)

YAP Global is an international public relations and communications consultancy that works with meaningful companies and organisations in the cryptocurrency, decentralised finance (DeFi) and web3 sector to build their brand through impactful storytelling.

Built by a global team of creative storytellers scattered across the globe, who meet up on occasion at French Chateaus and Roman Villas, YAP Global’s mission is to be the bridge between quality journalism and emerging web3 technologies which bring value to the world.

Our diverse portfolio of clients range from decentralised financial organisations, decentralised climate change innovators, digital asset management firms, NFT marketplaces to developer tooling platforms that will underpin the future of web3. We’ve also been media partners for some of the biggest blockchain conferences in the world, including CoinDesk’s Consensus, EthCC in France, ETHDenver and more.

Our collaborative and global team is expanding, and we are looking for an ambitious Senior Account Executive to join us.

Key Responsibilities

1. Serve as day-to-day support for 5-6 clients, managing both strategy and execution
2. Support the Account Lead to ensure KPIs are met across all clients
3. Research and write press releases, op-eds, case studies, and blog posts
4. Develop story angles to help meet the client KPIs
5. Pitch clients’ stories to strategic media outlets and key journalists
6. Ensure the quality of deliverables meets the highest standards while fulfilling client requirements
7. Formulate media strategies and maintain strong relationships with clients
8. Act as the liaison on behalf of clients and represent them with the media as needed
9. Participate in the new business process including research, proposal, and pitch preparation

Minimum Requirements

1. Candidate must have the right to work in the UK
2. At least 1-2 years of experience or educational background in Public Relations, Communications, or Journalism
3. Knowledge of the fintech, blockchain, or cryptocurrency space or a genuine desire to learn about it
4. Media relationships with financial, tech, and mainstream press
5. Track record of successfully pitching client stories to tier 1 & 2 media publications
6. Outstanding organisational, multi-tasking, and time-management skills
7. Strong attention to detail: excellent spelling, grammar, and proof-reading skills
8. High motivation and the ability to work independently under pressure
9. Strong news sense and a knack for storytelling
10. Flair for creativity, strategic thinking, and innovation
11. Strong interpersonal skills when dealing with clients and media
12. Willing to communicate with memes
13. Experience with a range of communication platforms (Telegram, Slack, X (formerly Twitter), and Discord)

Benefits

1. Competitive salary - benchmarked and reviewed biannually
2. Unlimited Holiday - take time off whenever you need
3. Your birthday off, to treat yourself!
4. Flexible working - WFH days and flexible hours (standard hours are 9am-6pm)
5. Co-working space - we work two days a week in the office
6. ClassPass membership - use it for gym classes or go for a massage, it's up to you!
7. Social events to connect with your colleagues
8. Annual company offsite (last offsite we met at a villa in Rome!)
9. Travel Opportunities - potential to attend key conferences in major global cities
10. Ongoing training & development
11. Global team - the opportunity to be part of a team of ambitious, like-minded, driven people from different parts of the world