Public Relations Account Manager (UK)

YAP Global is an international public relations and communications consultancy that works with meaningful companies and organisations in the cryptocurrency, decentralised finance (DeFi) and web3 sector to build their brand through impactful storytelling.

Built by a global team of creative storytellers scattered across the globe, who meet up on occasion at French Chateaus and Singapore food stalls, YAP Global’s mission is to be the bridge between quality journalism and emerging web3 technologies which bring value to the world.

Our diverse portfolio of clients range from decentralised financial organisations, decentralised climate change innovators, digital asset management firms, NFT marketplaces to developer tooling platforms that will underpin the future of web3. We’ve also been media partners for some of the biggest blockchain conferences in the world, including CoinDesk’s Consensus, EthCC in France, ETHDenver and more.

Our collaborative and global team is expanding, and we are looking for an ambitious leader to join us as an Account Manager.

Key responsibilities:

You will be managing a portfolio of 5-6 clients, with the following responsibilities:

• Creating strategic communication plans and identifying media opportunities to ensure the client KPIs are met.
• Providing strategic counsel to clients to aid their PR and wider marketing objectives.
• Writing and editing press releases, op-eds, feature stories, briefing documents and other communications material.
• Building and maintaining strategic relationships with senior journalists, particularly with top tier media publications in crypto, tech, finance and mainstream media.
• Managing workflow of the team, delegating tasks to SAEs and AEs.
• Managing and mentoring junior members of staff.
• Keeping abreast of current PR and crypto trends, and the clients' media landscape.
• Taking part in new business pitching and developing PR proposals.

Minimum Requirements:

• Candidate must have the right to work in the UK.
• At least 3 years experience and a proven track record in PR in an agency, or in journalism.
• Outstanding organisational skills with an ability to effectively manage a portfolio of clients.
• Knowledge or experience of the fintech, blockchain or cryptocurrency space.
• High motivation and the ability to work under pressure, independently.
• Media relationships with financial, tech and mainstream press.
• Strong news sense and a knack for storytelling.
• Strong management and interpersonal skills.
• Flair for creativity, strategic thinking and innovation.
• Commercially aware and business savvy.
• Experience in building contacts and influential networks.
• Keen interest in building relationships with key founders and leaders in the crypto, DeFi and Web3 ecosystem.
• Experience with a range of communication platforms (Telegram, Slack, X (formerly Twitter) and Discord).

Benefits:

• Competitive Salary - benchmarked and reviewed biannually.
• Annual Holiday Allowance - 25 days, plus bank holidays.
• Your birthday off, to treat yourself!
• Flexible working - WFH days and flexible hours (standard hours are 9am-6pm).
• Co-working Space - we work two days from the office.
• ClassPass membership - use it for gym classes or go for a massage, it's up to you!
• Private Healthcare provided by AXA.
• Social events to connect with your colleagues.
• Annual company offsite (last offsite we met at a chateau in Paris!).
• Travel Opportunities - potential to attend key conferences in major global cities.
• Ongoing Training & Development.
• Global Team - The opportunity to be part of a team of ambitious, like-minded, driven people from different parts of the world.