Project Manager, Ecommerce Franchise MEAI - 6-month FTC

Tapestry

London, LND, GB

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach, Kate Spade New York, Stuart Weitzman – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

Primary Purpose: The Project Manager is responsible for supporting the launch and long-term success of Coach & Kate Spade websites within our franchise regions, Middle East, Africa & India. This role will focus on supporting our franchise partners to build branded Ecommerce platforms and manage the customer journey to drive site conversion through implementing best practices, online selling techniques through effective and personalized creative content, site merchandising, marketing initiatives, and collaboration with local buying teams to optimize product assortments.

The successful individual will leverage their proficiency in Ecommerce, Trading & Marketing to:

1. Support the Director, Wholesale – MEAI with developing and implementing the Ecommerce strategy for UAE, Kuwait, Saudi, South Africa and India
2. Work closely with long-term franchise/distributor partners to successfully roadmap, initiate and launch their Coach & Kate Spade Ecommerce platforms
3. Build KPI’s and clear pillars for long-term growth for the Ecommerce channel
4. Focus on conversion and AUR driving initiatives to support overall Ecommerce growth for retail and outlet online across markets
5. Manage daily, weekly, monthly & quarterly sales analysis for retail and outlet (category/product/cart) to inform continual merchandising optimisations, providing commentary of actions taken and wider recommendations as part of weekly trading and business review trade reports
6. Partner closely with Buying teams to understand Ecommerce buys and key investments across each season, providing additional analysis of product performance to meet growing customer needs
7. Manage and support Online Merchandisers to ensure successful day-to-day trading of owned categories through site merchandising and optimization of customer journey for both monobrand and multibrand websites
8. Own and manage the product data and product content process, ensuring all products, new season launches, sale periods and promotions go live on time across all markets
9. Own and manage the translations process for all site content, ensuring launch dates are met on time
10. Manage and continually optimise product findability, navigation, category and product pages
11. Partner with Franchise/Distributor teams to drive omni-channel strategies. Support store traffic with personalised geo-targeting campaigns
12. Own strategic conversion driving initiatives to deliver a robust A/B and multivariate testing roadmap, analysing effectiveness across target segments to drive commercial results
13. Lead digital projects supporting the annual sales plans across markets, leading with a customer led approach
14. Understand onsite customer behaviour to optimize user experience using Google Analytics, Quantum Metrics, Certona and other third-party vendors to support decision making
15. Partner with the Marketing, PR and CRM teams to support and execute online campaigns
16. Build and leverage key relationships with Europe and Global Ecommerce teams and Buying, Creative, Creative Production, IT and Marketing
17. Monitor competitor sites and keep up to date on Ecommerce industry trends and best practices

The accomplished individual will possess:

1. 4-5+ years’ experience in Ecommerce with trading or merchandising expertise
2. Experience with website launches and strong knowledge of Ecommerce platform builds including wireframes, coding, customer journey and payment add ons
3. Experience working with the Middle East, Africa and India regions is desirable
4. Background in online retail, preferably in a multi-channel, globally branded environment with experience in a matrix or global organization set up
5. Experience using Demandware, Salesforce & Shopify
6. Highly proficient in Word, PowerPoint and Excel
7. Strong analytical and data driven approach
8. Able to work autonomously and as a team in a fast-paced environment
9. Ability to multi-task under tight deadlines and a strong sense of urgency
10. Strong problem-solving skills; proactive and takes initiative
11. Ability to act quickly to last minute requests and changes
12. Proactive, positive and can-do attitude

What Tapestry can offer you:

1. Hybrid working (3 days working from the office, 2 days remote)
2. Option to finish early on a Friday (Flex Fridays)
3. 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
4. Internal mobility & career progression
5. Regular Social Events - Seasonal & Cultural
6. Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council

Other benefits include:

1. 25 days holiday in addition to bank holidays
2. Tapestry brand discount up to 50% off Coach, Kate Spade, Stuart Weitzman
3. Private Healthcare with health assessment (Bupa)
4. Bupa rewards - Financial wellbeing support and wellness discounts
5. Free 24/7 support for family building, fertility and menopause with Maven
6. Employee Assistance Program

Our Competencies for All Employees

1. Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
2. Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
3. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
4. Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish