Programmatic Business Director

Starcom; London; On-site; GBP 60,000 - 100,000; Full time

Job description

BRAND: Starcom
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Management
Workplace Type: Hybrid

Company description

With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!
Overview

The Programmatic Business Director is a key leadership role, that will oversee the commercial growth and development of several accounts within the programmatic team. You will be a trusted, strategic advisor to senior clients as well as your colleagues within the agency. With your team of channel specialists, and support across the agency, your primary goal will be to protect and grow revenue.

You will be expected to manage and coordinate a team of channel specialists creating plans and delivering campaigns across a range of programmatic platforms. You will be expected to champion the best practice approach to delivering campaigns, strategy coordination and communication. You will be a leader, creating an environment where all members of the team have an opportunity to fulfil their potential and deliver exceptional work. Your role in shaping and driving the commercials, innovation and strategy within the teams will be vital. You will work closely with the investment & Performics teams to ensure your channel contributes to a consistent investment strategy for Publicis Media.

Your team will offer media solutions in online display, video, YouTube and BVOD via self-serve platform trading but also supporting other routes to media execution. Elevating and promoting Publicis Media's in-house solutions will be key to the role, in particular APEX Digital and Guaranteed Outcomes, Epsilon products, Dragonfly GMP services, Performics T&I (Technology and Innovation) products and services and Precision inventory solutions such as Publicis Inventory Exchange.

The programmatic team manage the planning of:
Diclosed Display, Diclosed Video, Youtube (when not part of a wider TV buy) Direct Digital, APEX Display, APEX Video, APEX Epsilon, APEX Epsilon, APEX Outcomes, Apex Digital Deals

The programmatic team manage the activation of:

Disclosed Display, Disclosed Video, Youtube, BVOD (exc Planet V) Direct Digital

Responsibilities

Account commercials

• Revenue: Ensure revenue targets are met for the clients under your remit by creating clear long term development plans. You will need to understand and use PowerBI to track your clients profitability and to audit billing forecasts and revenue extractions for your clients. You will be accountable for the management and tracking of maximiser forecasts for your clients and the tracking of ABC spends for UK AV activity running via the programmatic team. You will need to ensure that monthly departmental billing and revenue forecast sheets have been accurately completed by the Account Directors on your team.
• Team costs: Assist the Head of Department Tracking and reporting on team structure and costs.
• Commercial: Identify areas of opportunity for commercial growth by ensuring alignment with PMX investment strategy and prioritisation of internal products including Publicis Inventory Exchange and APEX Guaranteed Outcomes. You will need to understand the role of SSPs within the ecosystem as we push for Post Auction Discounts and champion platform diversification
• New business: Support the agency in pitching for new business.
• Revenue diversification: Drive profitability through our bespoke in-house tools. You will need to be able to talk about, understand and utilise Publicis products and work with the T&I team to push for testing and incremental budgets.

Responsible for operational excellence & quality output

• Brilliant basics including QA processes, accurate planning, and optimisation. These should be consistently assessed in line with changes in platforms and industry update to maintain relevance.
• Finance: Absolute financial accuracy and adherence to all processes (team training, query management, sticking to SLA's as set by the business, PO management, finance tracking via relevant dashboards, ensuring supplier invoices are cleared within the required timelines)
• Best in class output: Maintain and develop best practice guidelines and create additional material enabling the team to deliver excellence from planning through to optimisation, reporting and financial reconciliation.
• Innovation/Product development: Working with Head of Programmatic to drive innovation and adopt products that will drive efficiencies and quality output.
• Operational Excellence: understanding and team management of operations for end to end running of campaigns, giving special attention to ensure processes are followed to drive efficiencies within your team.
• Platforms: in order to drive excellence, you will need to have access to, and have an indepth understanding into the following platforms:
  • Smartsheets (Operations Housing Platform)
  • DDS
  • Prisma
  • Adservers (CM360)
  • All DSPS
  • BVOD platforms and booking systems

Responsible for delivering client performance & growth

• Client satisfaction: Creating and overseeing the implementation of client TRR roadmaps.
• Client innovation: Responsible for developing and achieving quarterly channel roadmap and test & learn plans to deliver innovation and growth. You will be working in a cross channel capacity when creating roadmaps by working with your BD counterparts across PFX.
• Client relationship: Be the lead point of contact for the discipline across the client portfolio under your remit. Building relationships is key with this role and will see you working with senior clients, influencing, and driving strategies at this senior level.
• Client revenue and FTE: Maintain accurate and up to date view of revenue forecasts, commissions, spend levels and resourcing levels across your team.
• Regular forecasting: Take ownership of the revenue forecasting for your accounts.

Team & People

• Development plans and objectives: Set clear objectives by level to allow for a clear process for progression.
• HR Processes: Monitor team performance and output to spotlight areas of development for team members
• Certifications and Training: Support annual certification and training plan across your department and relevant vendors to ensure 100% compliance / certification of all team members.
• Onboarding processes: Support the onboarding process for all new starters to ensure a welcoming and consistent experience.
• Succession planning for teams: Clear development road maps and team mapping to ensure we have a view of promotions/succession etc.

Department:

• Expand The Team's Profile: Surface and share great work from the team, collate case studies and share internally and externally.
• Awards: Enter industry awards for your discipline
• Complete all manadated trainings across Marcel and workshops to elevate your understanding of the Publicis programmatic offering and the wider landscape

Qualifications

We are looking for a team leader with a passion to get involved in the ever-growing world of programmatic. Key requirements for this role are:

• Prior relevant experience within a digital agency, specifically in programmatic disciplines and/or vendors within the programmatic demand & supply ecosystem.
• Comprehensive understanding of the digital advertising ecosystem (Adservers,DSPs, SSPs, DMPs, etc.)., and a broader understanding of the UK media marketplace.
• Extensive experience of managing teams, inclusive of individuals with 5+ years' experience. Effective at people management and compliant with following policies and practices in line with the talent team. Good knowledge around recruitment, performance management best practice, motivation, development plans, and issue resolutions.
• Ability to offer consultative advice to large-budget advertisers about their programmatic campaigns.
• Strategic experience in identifying & delivering commercial growth - not just in media billings but in new emerging revenue streams.