Programmatic Account Manager

Programmatic Account Manager

Agency: Havas Media Group

Job Description Summary: Programmatic Account Manager

About Havas Media Group

Havas Media Group is part of the sixth largest advertising network in the world, Havas Group, which is owned by French mass media holding company, Vivendi. We are headquartered out of St Pancras, London, and along with offices in Leeds, Manchester and Edinburgh, we operate globally. Our overarching mission is to make a meaningful difference to the brands, businesses, and lives of the people we work with.

Our solution is simple: we identify and create meaningful media experiences to deliver meaningful growth for our clients. In the last two years, we’ve undergone a transformation that’s seen us bind together nine agencies into three core agency brands and propositions:

1. Havas Media - through which we deliver meaningful outcomes through meaningful media
2. Havas Market - through which we help clients build meaningful retail experiences
3. Havas Entertainment - through which we help clients create meaningful moments in culture

In 2022, we’ve strengthened group-wide capabilities and expertise to match clients’ needs to unlock emerging growth opportunities in the ‘new economy’. Our acquisitions of leading agencies Search Laboratory, additive+ and Expert Edge are helping turbocharge our capabilities in search, DCO and ecommerce – with more to come. We also launched a dedicated B2B division, Havas Business, to help clients seize on the huge opportunity of B2B marketing for clients.

We successfully won 16 new clients and retained a further 5, including BBC, Matalan, British Red Cross, Bumble, Bethesda and Dr Marten. We have also recently won a number of industry awards, including Beer and Pub Association IPA Effectiveness Silver, BBC Outdoor Media awards Brand Building (Gold), Domino’s Outdoor Media awards Cross Format (Gold), Maersk Grand Prix for Effectiveness with WARC and Kia, Best Use of Search in the UK Search awards. We are also extremely proud of our Campaign’s Sustainability Agency Best Practice win and we are soon to be B Corp certified.

Above are some of the reasons why we’re on Campaign’s ‘Best Place to Work’ list each year and our Talent team has been awarded the IPA Gold CPD Accreditation. But we’re more than just great work and awards. Havas Media Group is a place where you can make things happen by pursuing your professional and personal dreams.

About Programmatic

Our programmatic hub team consists of over 45 experts – a team of executives, managers, account- and business directors. We’re a highly motivated, energetic team with a passion for all things programmatic. We like great ideas combined with smart planning and a relentless commitment to results. We’re constantly innovating for our clients, working with all the key platforms in the latest formats to reach audiences in interesting ways.

The Role

This is an exciting position as a Programmatic Manager within the Programmatic Hub, the Trading Desk for Havas Media Group. You’ll be working across some of our most prestigious accounts, with a strong emphasis on agility as you work closely with both the client planning team and the programmatic team.

Our managers are given the autonomy to work seamlessly across their client teams, providing outstanding programmatic knowledge and leading programmatic approaches for clients. Their knowledge is applied not only to campaign plans but also contributes to the wider team; helping to develop the programmatic skills of those more junior as well as working on progressive innovative ideas with fellow Managers in the Senior team.

This role is responsible for the management and development of one Executive within the larger team. Our Managers are enthusiastic in building a strong culture of collaboration and support, playing a key role in our extensive training programme; delivering basic parts with others in the team as well as being involved in more advanced training to help their own development in an ever-changing landscape.

They have a wide network of specialist support within the rest of Hub – across Trading, Planning and Supply - and report into the Programmatic Account Director daily as well as to shape and deploy new programmatic initiatives and client solutions, providing essential feedback and ideas. They will also work closely between the Programmatic Hub and wider agency, working as a collaborative unit across their clients, building best practice, learnings and innovation across the entire Havas Group.

The role is perfect for someone who has had a background in trading or has worked closely with various programmatic platforms and is looking to take their career to the next step, advising and putting programmatic into action with clients. It also provides development opportunities in wider digital roles with wider exposure into other digital channels.

There is a big focus on training & development within the Programmatic Hub, so candidates will not only be evaluated on their strengths but also their attitude to learning new skills.

What we expect of the person in this role:

• Solid experience working with programmatic in many forms; desktop, mobile, native, VOD, standard display, rich media and more.
• Excellent understanding of the role of programmatic in the wider media mix in order to achieve a client’s overarching business objective.
• 18 months+ trading experience, ideally in DV360, MediaMath, Teads and Verizon DSPs, as well as knowledge of adservers.
• Able to produce programmatic media plans & supporting rationale documents that demonstrate a high level of expertise and programmatic innovation.
• Be client facing as necessary depending on the needs of specific accounts, as the programmatic specialist within the client team.
• Working knowledge of audience forecasting and reporting tools as well as DSP audience insight tools.
• Develop and evolve best-in-class client reporting including meaningful post campaign analysis and feedback.
• Continually act as an ambassador for the agency at internal and external events, demonstrating our agency values and lending to the development of a great agency culture.
• Enhance their day-to-day work with innovation projects within the Programmatic Hub that drive future opportunities.
• Proficiency in MS Office, PowerPoint, Word and Excel.

What you will be responsible for:

• Operate media planning and buying (when required) for your client portfolio on your channel in alignment with planning guidelines (omnichannel strategy) and usage of appropriate decision frameworks.
• Ensure the smooth running of campaigns respecting deadlines.
• Ensure client satisfaction on the campaign delivery and performance.
• Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives.
• Weekly reporting, client calls and post campaign analysis providing meaningful insights and future opportunities.
• Pro-active presentations to promote programmatic capabilities both internally and externally.
• Working closely with the Programmatic Account Director to develop client and client team understanding of programmatic.
• Actively providing feedback to Programmatic Account Director on the prioritisation of ways of working, new product features and capabilities.
• Ownership or active participation on wider programmatic projects within the Programmatic Hub outside of day-to-day campaigns, e.g. measurement frameworks.
• Working across multiple digital media platforms including, but not limited to, Google Marketing Platform, Integral Ad Science, Oracle Audience Platform, etc.
• Managing day-to-day workload, and personal development of junior team members who will report into you.
• Identifying training & development needs of junior members of the wider team and leading content for sessions where required.

Who we’re looking for:

• A natural at working with multiple groups of people.
• You enjoy working autonomously but also within a larger team that work collaboratively.
• You’re open to new ideas and developing your thought leadership skills.
• You have passion and curiosity for the industry, and can demonstrate this passion in your output for clients.
• Confidence with your own technical knowledge of Programmatic but also just as comfortable in asking for support where needed from Trading specialists, or other members of the planning team – junior or senior.
• You will ideally have had previous experience in programmatic trading and media planning.
• Prior experience of client management and clear communication skills, able to present ideas with conviction and gravitas.
• Strong administration skills and an enthusiastic approach to other more menial aspects of the role.
• Conscientious and takes pride in the quality of your work.
• Keen to contribute with ideas on new ways of working or processes that will benefit the wider team and/or agency.

What’s on offer from Havas:

We want you to do the best work of your career. To support you in managing your career, as well as your commitments and priorities in your life. We have created a modern, market leading approach to personal benefits, wellbeing, and care:

• We have shown at Havas, that we can all work productively in a new Hybrid manner.
• To give you even more flexibility, and support a better balance between work and life, Havas employees are given the opportunity to work remotely from anywhere in the world for up to 4 weeks per calendar year.
• Alongside a generous holiday allocation and birthday off, we are all allocated one day per quarter as mental health days. These are simply days you can take off, guilt free and without eating into your holiday allowance.
• We have modernised and introduced a market leading parental package for our employees.
• We also haven’t forgotten about those benefits that make a meaningful difference to you, from a Havas Pension Scheme, Group Income Protection and free Mortgage Advice to retail discounts with Havas Perks and Health Insurance, we have you covered and much more!

Contract Type: Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.