Product Strategy & Marketing Manager

Meta seeks a Product Strategy & Marketing Manager who is excited by the opportunity to build and manage a new acquisition channel. This is a strategic role with responsibility for identifying new solutions for telcos & device manufacturers, preloading strategies, as well as understanding the programmatic importance of working with carriers and OEMs. In this role, you will identify market insights in order to guide strategic direction, product development, and product adoption. In this capacity, you will partner closely with Product, Engineering, Partnerships and Product Growth. Strategic thinking, cross-functional influence, analytical and communication skills are a must, as well as experience with ambiguity. Ideally, you will also have an understanding of the market forces shaping the preloads ecosystem, and a track record of shaping product strategy and growing adoption.

Product Strategy & Marketing Manager Responsibilities:

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering, with a focus on preloads and user acquisition.
• Identify significant long-term opportunities based on research, analysis and a strategic view of handset device lifecycles.
• Plan and lead cross-functional efforts to facilitate successful product alpha and beta programs and launches globally.
• Demonstrate an understanding of the broader Meta ecosystem and competitive landscape to create strategic product feedback and positioning.
• Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy.
• Partner effectively with Product Management to lead world-class product marketing communications for new products.
• Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created.
• Grow product adoption and usage rates by supporting market facing programs and effective product launches.

Minimum Qualifications:

• 5+ years experience in marketing, consulting, communications, or internet technology.
• Analytical, data-driven decision-maker.
• Experience partnering with product teams to identify and bring to market solutions for businesses.
• Experience collaborating with cross-functional teams to drive results, and developing and executing against global launch plans to bring products to market.
• BA/BS degree.

Preferred Qualifications:

• Experience in the preloading space.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.