Product Marketing Manager (French Speaking)

GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.

GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions.

We are headquartered in the UK, with additional offices in Australia, France, Ireland, Latvia and the United States.

At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!

And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply!

Our overall company vision is to build the world’s bank payment network and we are looking for an individual to help us join the dots between a fantastic product and huge growth potential in a growing market. Make no mistake, we are building a category and we intend to own it. We need someone with the right mix of talent and experience to help us with this.

Your role will sit alongside our Product Development teams, whose mission is to build powerful products that merchants want to buy and use. Product Marketing plays a crucial role in helping our product development teams understand the payment challenges of our customers of today, and what we need to do in order to win the customers of tomorrow. This role will focus on three key areas:

• Help bring new products and features to market, and ensure we do this in a way that drives maximum adoption
• Develop a deep understanding of our customers through qualitative and quantitative research and market research in order to inform effective and impactful business decisions
• Work alongside other functional teams to ensure that our GTM arm has the right data points, messaging, positioning, and resources they need to drive growth

What excites you

• Deep curiosity to uncover what motivates, frustrates, and delights our customers (of today and of tomorrow), and turning those insights into actions
• Championing and leading key areas of product and feature launches
• Talent for turning data into targeted value propositions and messaging that are deeply attuned to customers will accelerate growth
• Cross functional engagement with teams all across the business

What excites us

We’re looking for candidates who demonstrate the following skills and experiences:

FLUENT/NATIVE FRENCH (Verbal and written)

Data-Driven Decision Making

• Strong quantitative analytical skills, with a track record of extracting insights from data and turning them into actionable strategies.
• Experience identifying data gaps, sourcing insights, and applying them to drive messaging, targeting, and GTM decisions.

Customer Focus

• Proven ability to uncover customer pain points and motivations through direct research, and translate these insights into compelling propositions.
• Experience working with diverse customer segments and personas, including merchants, partners, and enterprise stakeholders.

Innovative Thinking

• A creative approach to messaging, positioning, and launching innovative B2B products and features.
• Familiarity with bringing new ideas and external perspectives into the product marketing discipline.

Go-to-Market Execution

• Expertise in planning and executing GTM strategies that span the entire funnel, from awareness to adoption.
• Experience building sales collateral, enablement tools, and competitive differentiation strategies.

Enablement

• A strategic approach to sales and partner enablement, ensuring teams have the tools and insights needed to articulate value effectively.
• The ability to deliver impactful training and resources that drive engagement without overwhelming teams.

Cross-Functional Collaboration

• Experience partnering with product, engineering, sales, marketing, and partnerships to execute initiatives that solve customer problems and drive growth.
• A proven ability to manage multiple stakeholders with varying priorities and perspectives.

Prioritisation and Impact

• A structured approach to synthesising feedback and identifying high-impact initiatives.
• Demonstrated success in driving adoption, win rates, and other key business metrics.

Communication and Presentation

• Excellent verbal, written, and visual communication skills, with confidence presenting to senior leadership and frontline teams.

Salary range: £61,600 - £92,400

Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.

We don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.

• Wellbeing: Dedicated support and medical cover to keep you healthy.
• Work Away Scheme: Work from anywhere for up to 90 days in any 12-month period.
• Adaptive Working: Our hybrid model offers flexibility, with in-office days determined by your team.
• Equity: All permanently employed GeeCees get equity to share in our success.
• Parental leave: Tailored leave to support your life's great adventure.
• Time Off: Generous holidays, 3 volunteer days, and 4 wellness days annually.

We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.

We’re building the payment network of the future, and to achieve our goal, we need a diverse team with a range of perspectives and experiences. As of July 2024, here’s where we stand:

• 45% identify as women
• 23% identify as Black, Asian, Mixed, or Other
• 10% identify as LGBTQIA+
• 9% identify as neurodiverse
• 2% identify as disabled

If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report

We’re committed to reducing our environmental impact and leaving a sustainable world for future generations. As co-founders of the Tech Zero coalition , we’re working towards a climate-positive future. Check out our sustainability action plan here.

Find out more about Life at GoCardless via X, Instagram and LinkedIn.