Product Marketing Manager (12-month FTC)

Financial Times; London; Hybrid; GBP 40,000 - 80,000; Full time

Job description

London

About Us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role

We are looking for a Product Marketing Manager to join our team on a 12-month fixed-term contract. This role will support global Customer Revenue Growth (CRG) campaigns and initiatives across our multi-product portfolio. The Product Marketing Manager is pivotal in driving go-to-market strategic planning and delivery - ensuring seamless execution and performance optimisation through effective cross-functional collaboration.

You will work closely with Marketing, Product, Data and Editorial teams to plan, launch, and optimise multi-product campaigns and initiatives, ensuring these resonate with our audiences and achieve commercial impact. Exceptional interpersonal communication, comfort in complexity, and bias toward action are needed to succeed in this role. In addition to driving cross-functional projects forward, you will be responsible for consistently supervising product performance, identifying meaningful trends and providing actionable insights in commercial trading meetings to advise future strategies.

Reporting to the Senior Product Marketing Manager, you will be part of the Product Marketing team within Consumer Marketing. You will gain exposure to all of the FT’s consumer-facing products, every day working closely with strategic and tactical teams across the business to drive growth across the portfolio.

What You’ll Be Doing

1. Lead the go-to-market planning and execution for our acquisition campaigns, ensuring flawless delivery and alignment with business goals.
2. Work cross-functionally with Marketing, Product, Data and Editorial teams to ensure campaigns are strategically positioned and optimally driven.
3. Supervise and analyse product performance, working closely with Business Performance to supervise success, identify trends, and provide actionable insights.
4. Report on product performance and market trends in regular trading meetings, contributing to decision-making and strategy refinement.
5. Support broader product marketing initiatives, including audience segmentation, messaging development, and new product launches.
6. Proactively identify challenges and opportunities, using data-driven insights to optimise campaign performance and overcome obstacles.

Who We’re Looking For

1. Someone who asks the right questions and seeks pragmatic solutions.
2. A strategic and commercially minded marketer with coordinated planning experience.
3. Curious and driven, always looking for opportunities to improve efficiency and drive growth.
4. A strong collaborator - someone who can work effectively with multiple teams and senior collaborators, and navigate complexity to deliver results.
5. Proficient with data, demonstrating an ability to translate meaningful insights into actions.
6. A desire and ability to work autonomously, take ownership of projects, and lead initiatives with confidence.

What’s in it for You?

Our benefits vary by location, but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships, and opportunities to give back to the community.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and a Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [e-mail] and a member of our team will be happy to help.

Further Information

At the FT, we embrace innovation and technology and appreciate that individuals may leverage AI tools as part of their job application process. While we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.