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Product Marketing Manager
Michael Page (UK)
West Midlands Combined Authority
Hybrid
GBP 65,000
Full time
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Job summary
An established industry player in the FMCG sector is seeking a dynamic Product Marketing Manager to spearhead innovative marketing strategies aimed at promoting healthy eating initiatives. This role offers the chance to make a significant impact on product development and market growth while working within a supportive and collaborative environment. With a focus on driving demand and enhancing user engagement, the successful candidate will be instrumental in shaping the future of healthy living products. Join a forward-thinking company that values creativity and a passion for nutrition, and be part of a team dedicated to making a positive difference.
Benefits
Qualifications
- Proven experience in product marketing within the FMCG industry.
- Strong understanding of digital marketing strategies and tools.
Responsibilities
- Lead the development and execution of product marketing strategies.
- Conduct market research to identify opportunities for product growth.
- Collaborate with cross-functional teams to drive product launches.
Skills
Education
Job description
- Newly-created role in a fast-moving FMCG-based customer
- The opportunity to be part of healthy eating initiative nationally
About Our Client
Our client is a renowned player in the FMCG industry, operating on a large scale across the UK. Based in Northamptonshire, this company prides itself on delivering high-quality products and fostering a collaborative and supportive work environment. This new opportunity is the result of the business change in strategy to help build better diet choices as well as reduce diet-related illnesses.
Job Description
- Lead the development and execution of product marketing strategies.
- Drive demand generation activities to increase recruitment and retention of app users.
- Collaborate with cross-functional teams to drive product launches and campaigns.
- Conduct market research to identify opportunities for product growth.
- Monitor and report on product performance and customer insights.
- Develop compelling messaging and positioning for the products.
- Manage product content across various digital platforms.
- Ensure compliance with industry regulations and guidelines.
- Collaborate with sales team to develop effective sales strategies.
The Successful Applicant
A successful Product Marketing Manager should have:
- A degree in Marketing, Business, or a related field.
- Proven experience in product marketing within the FMCG industry.
- Strong understanding of digital marketing strategies and tools.
- Proven track record in growth marketing roles with real life examples of key wins.
- Excellent communication and presentation skills.
- Ability to conduct thorough market research and analysis.
- Creative mindset with a strong focus on problem-solving.
- A genuine passion and interest in healthy living and nutrition.
- Experience of scaling up a product or application.
- Comfortable attending their West Midlands offices 2-3 times a week.
What's on Offer
Starting salary of £65,000
Generous Pension
Life Insurance
Bupa Healthcare for you and your family
Income Protection
A genuinely warm and supportive working environment contributing to positive public causes.
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