Product Marketing Manager

Investoo Group; United Kingdom; Remote; GBP 40,000 - 65,000; Full time

Job description

Investoo Group is a leading fintech marketing company at the forefront of the cryptocurrency, FX, shares, and derivative trading industries. Through our portfolio of high-traffic websites, we connect users with top-tier trading partners, providing them with valuable insights, news, and educational content.

We run some of the biggest marketing campaigns in the industry across 10+ languages, and our global team collaborates with global experts to drive traffic, branding, and exposure for our partners.

If you're ambitious, proactive, and thrive in a fast-moving, startup-like environment, we want to hear from you!

Role

We're looking for an experienced and revenue-driven Product Marketing Manager with a strong digital marketing background and expertise in lead generation and affiliate marketing. You will play a key role in shaping, building, and optimising high-performing web products that maximize traffic, conversions, and revenue growth.

In this role, you'll be responsible for a suite of Investoo Group's web products, from financial trading signals, news publications, and broker reviews. You'll own the full product lifecycle—from concept and design to development, launch, and continuous revenue optimization.

What You'll Do

1. Drive the product roadmap and work closely with our teams to identify, prioritize, and execute high-impact initiatives.
2. Use data and user insights to define and launch new features that enhance user experience and drive monetisation.
3. Develop revenue-generating product strategies, presenting compelling business cases to key stakeholders.
4. Work closely with content, SEO, news, and commercial teams to align messaging, target audiences, and revenue-focused strategies.
5. Take projects from concept to execution, ensuring high-quality output at every stage with a strong focus on conversion and revenue growth.
6. Own the USP and vision for each product, ensuring alignment with company revenue goals and user needs.
7. Own and optimize reporting processes to clearly demonstrate actions, outcomes, and ROI on all product initiatives.

Requirements

1. Strong understanding of digital marketing funnels and their impact on revenue, including acquisition (SEO), conversion optimization (CRO), retention (CRM), and social/email marketing.
2. Proven experience in conversion-driven web product development, with a focus on UX/UI optimization, responsive web design, and scalable monetization strategies.
3. Strong commercial acumen and knowledge of revenue models (e.g. CPA, FTD, Revshare, etc.), with the ability to drive revenue growth through data-driven product decisions and strategic execution.
4. Experience in financial, trading, and cryptocurrency industries with a deep understanding of user engagement on digital platforms.
5. Knowledge of SEO, content strategy, and organic marketing, with an emphasis on driving traffic and monetization.
6. Proficiency in project management tools such as Jira, Trello, Asana to maintain clear visibility and communication across teams.
7. Affiliate marketing experience is beneficial but not essential—we're open to candidates who can pick this up quickly.

Personal Traits

1. Highly motivated with a revenue-first mindset.
2. Energetic, enthusiastic, and forward-thinking.
3. Thrives in a fast-paced, agile environment.
4. Ability to perform under pressure and problem solve.
5. Takes initiative and has a startup mentality - be ready to roll up your sleeves and make things happen!

Benefits

1. Salary £40,000 - £65,000 per annum depending on experience.
2. Remote working policy - Work from the office, at home, or a combination of both.
3. Access to Uncommon - Our vibrant co-working space in central London, offering regular members events like weekly tea times, monthly drinks, and lunchtime yoga classes!
4. Quarterly team socials.
5. Vitality health insurance.
6. Working from home budgets.
7. Generous holiday entitlement of 25 days (plus bank & public holidays), with an additional day added for every year worked, up to a maximum of 30 days.
8. Life insurance coverage.
9. Employee Assistance Program (EAP).
10. Employee referral program.
11. Company pension scheme.

Why You'll Love Working With Us

1. Be part of a talented, ambitious team that are striving to be the best at what they do.
2. Own your work and revenue impact—think of it as running your own mini-business within Investoo!
3. Your ideas matter—we trust our experts and listen to their insights.
4. Fast-moving but fun—we balance structure with agility, keeping things dynamic and engaging.
5. A great work-hard, play-hard culture—expect exciting team socials and a collaborative, high-energy environment.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Product Management

Industries

IT Services and IT Consulting