Product Marketing Manager

Boku; London; On-site; GBP 80,000 - 100,000; Full time

Job description

Boku Inc. (BOKU.L) is the leading global provider of local mobile-first payments solutions. Global brands including Amazon, DAZN, Meta, Google, Microsoft, Netflix, Sony, Spotify, and Tencent rely on Boku to reach millions of new paying consumers who do not use credit cards with our purpose-built payment network of more than 300 local payment methods across 70+ countries. Every year, Boku processes over $10 billion in value for our customers. Incorporated in 2008, Boku is headquartered in London and San Francisco and has employees in over 39 countries around the world, including Brazil, China, Estonia, Germany, Ireland, Japan, Singapore, and the UAE. Boku is a truly global company that takes pride in its diversity and thriving equal opportunity workplace.

Job title: Product Marketing Manager

Location: UK

Initially, your primary focus will be on sales enablement, equipping our new sales and regional customer-facing teams with high-quality marketing materials to effectively communicate the value of our solutions. Over time, your role will expand to include competitive insights and actively supporting awareness-building marketing campaigns.

You will interact with stakeholders across the company and specifically with product managers and client-facing teams. You will be part of a fast-paced and collaborative team, reporting to the Head of Product Marketing.

Key Responsibilities

1. Sales Enablement: Develop compelling, customer-focused collateral (pitch decks, sales sheets, case studies, RFI/RFP responses, email templates, FAQs) to empower our sales and regional teams in driving growth.
2. Product Enablement: Collaborate with PMM and Product to create compelling value-focused training for our product releases and share best practices to evolve the approach.
3. Market & Customer Insights: Build a deep understanding of Boku’s existing and future buyers, their pain points, and market dynamics. Regularly update competitive intelligence and country coverage documentation to help inform decision-making.
4. Campaign Support: Partner closely with the broader marketing team to design and execute targeted campaigns aimed at building brand awareness and generating measurable business impact.
5. Content Creation: Write and shape content production, including case studies, email templates, pitch decks, blogs, scripts, articles, and support documentation.
6. Cross-functional Collaboration: Actively collaborate across marketing, product management, sales, and customer success teams to ensure consistency and effectiveness of messaging and positioning.
7. Continuous Learning: Stay curious and informed about industry trends, competitor movements, and emerging customer needs to proactively support marketing and sales initiatives.

Requirements

1. 3+ years’ experience in Product Marketing in a global, fast-paced environment, preferably in payments or a related SaaS industry.
2. Able to work independently on multiple projects, as well as in a team-oriented and collaborative environment.
3. Exceptional communication skills and ability to work across groups, levels, and geographies.
4. Proficiency in data analysis and using data to drive decision-making.
5. Full professional proficiency in English required.