Product Marketing Manager

Product Marketing Manager

London Bridge - hybrid (3 days wfh)

£45-55k

Are you ready to take your product marketing career to the next level? Our client, a leading provider of technology solutions for legal professionals, is seeking a dynamic and ambitious Product Marketing Manager to drive the growth of their key products. If you are passionate about developing go-to-market strategies, crafting compelling product messaging, and resonating with legal professionals, this is the perfect opportunity for you.

About the role:

Reporting to the Head of Product Marketing, the Product Marketing Manager will play a crucial role in developing and executing go-to-market strategies for our key products. In collaboration with the Product MD and Product Manager, you will ensure that marketing contributes and delivers value at every stage of the product development process. Additionally, you will have the exciting opportunity to establish product marketing activities for our financial operations products, expanding our impact within the Financial Productivity business.

Responsibilities:

1. Lead the creation of go-to-market positioning and value propositions for our products.
2. Bring new solutions and features to market while contributing to ongoing product strategy.
3. Become a product evangelist and subject matter expert.
4. Conduct competitor and market analysis, continuously monitoring and updating findings.
5. Develop compelling audience messaging and content for each product/audience.
6. Create and enhance sales enablement materials and provide internal sales training.
7. Collaborate with cross-functional teams, including product, marketing, sales, solutions, and customer success.
8. Drive effective communication of product enhancements both internally and externally.
9. Manage operational and end-of-life communications for our products.
10. Stay knowledgeable about TAM & SAM for your products/verticals to influence wider marketing strategy.
11. Support lead generation activities for your products, working closely with the marketing team.

Requirements:

1. Previous experience in a B2B marketing role, with at least 1 year in a product marketing-focused role.
2. Proven success in developing and executing go-to-market strategies and product launches.
3. Excellent written and verbal communication skills, with experience in message development.
4. Strong cross-functional stakeholder management skills, with the ability to communicate, motivate, and influence.
5. Understanding of the importance of digital marketing activities in the marketing mix.
6. Experience using marketing automation tools, such as Pardot, to deliver targeted and personalised campaigns.
7. Excellent attention to detail and a customer-focused mindset.
8. Ability to analyse and distil data into actionable insights for product marketing activities.

Join our client's dynamic and dedicated team and make an impact in the legal technology industry! Apply now and be part of our client's journey towards becoming the industry's preferred, most supportive, and helpful technology partner.

Benefits:

1. 25 days holiday plus 3 extra days off for Xmas
2. Private Medical
3. Employee Assistant Program
4. Study/Wellness/Volunteering days
5. Life assurance
6. Cycle to work/season ticket loan
7. Company socials

Please note that this position description provides an overview of the responsibilities involved and is not exhaustive. The employee may be required to perform other duties as reasonably requested by the manager.