Product Marketing Manager

Elevation Recruitment Group; Leeds; On-site; GBP 35,000 - 55,000; Full time

Job description

Jobs

The range and quality of our clients in our Region are second to none and so are the range and quality of our current career opportunities; we trust that you find one or more to stimulate your interest and please do feel free to get in touch.

• 25 days holidays + stats + health and wellbeing day + birthday off
• Free parking
• Paid sick leave
• EAP
• Access to content
• Annual pay reviews

Elevation Recruitment Group - Marketing Division are excited to be working with a fantastic training provider.

As a Product Marketing Manager, you will drive the go-to-market strategy, positioning, pricing and messaging for our products and business. The role will collaborate with cross-functional teams, including finance, tech, sales and customer support to ensure products are successfully established in the UK market and achieve sustained market growth. The role will involve deep investigation and understanding of customer needs and user journeys, horizon scanning and competitive landscapes, market trends and manipulation of data to identify key selling opportunities for marketing campaigns.

Key Responsibilities:

• Create Buyer Personas: Work with existing, prospect and market data to develop buyer personas by to aid in targeting and positioning of marketing strategies and campaigns.
• Customer Analysis and Segmentation: Track customer usage, engagement, and spending trends, providing regular updates and insights to inform sales strategy and customer success initiatives.
• Market and Competitive Insights: Gather customer feedback, industry and market trends, and competitor activity by the approach to customer growth and retention, future product opportunities and to inform product development.
• Lead Generation: Drive top of the funnel lead activity into the sales team to increase customer number and revenue. Monitor lead conversion, lead loss dispositions and management from marketing activity to identify data opportunities to further target.
• Customer Nurturing and Retention: Work closely with sales and customer support to develop and nurture existing customer relationships, understanding their needs, and identifying opportunities to increase annual spend through marketing campaigns that are targeted on spend, usage and engagement and are focused on upselling and cross-selling.
• Subscription Transition: Work with non-renewable PAYG customers to understand barriers to repeat purchase and provide tailored solutions to either nurture them for repeat business or transition them to a subscription model, improving long-term retention.
• User Experience: Work closely with digital marketing, sales, customer support, content and tech teams to ensure customers receive the best possible experience, leveraging insights and data to drive engagement and revenue growth.
• Define Positioning and Develop Go to Market Strategies: Differentiate the product from the competition and work with Head of Marketing to draft global product and pricing strategies.
• Product Marketing Effectiveness: Define KPI’s with content and sales teams to monitor success and optimise strategies.

Experience required:

• Previous experience in a product marketing role
• Strong knowledge of product marketing principles and best practices
• Experience of go to market strategy development, product launches and sales enablement
• Strong analytical skills and using data to inform decisions
• Ability to work in a fast paced, cross functional environment
• Excellent verbal and written communication skills
• Excellent project management skills
• Proficiency in using marketing automation tools, CRM platforms and analytics software
• Experience with content management systems (CMS), email marketing platforms, and SEO best practices.