Product Marketing Lead, Measurement & Attribution - Samsung Ads

Samsung Electronics America; London; Hybrid; GBP 40,000 - 80,000

Job description

Position Summary

About Samsung Ads
This is your chance to be part of a highly motivated group driving innovation and success within the advertising industry!

Samsung Ads, a division of Samsung’s media & services business, harnesses the power of data, technology and scale to create seamless advertising experiences for brands. We deliver high-impact, targeted advertising solutions, enabling brands to reach audiences in the moments that matter. Samsung Ads is where technology meets creativity to deliver advertising experiences that captivate and inspire.

Samsung Ads won AdAge Best Place to work in 2020 and was awarded the IPA’s People First Promise badge of honour in 2025.

Launched in 2015, Samsung Ads has offices in the UK, Germany, France, Italy, Spain, US, Australia, New Zealand, India, Brazil & Mexico and South Korea.

Why join our team?

Based in London, this role sits within the Ads Product Marketing team. Our team looks after advertising technology and media products, and is focused on three key pillars: evaluating product-market fit for the products we build, developing the go-to-market strategy for product launches, and supporting our client-facing teams in EMEA.

Our function plays a critical role in boosting the confidence and capability of our client-facing teams, which ultimately results in helping the business meet its goals. Our team is structured by product domain areas to develop expertise within specific subject matters. This role will join our Data & Measurement team, and will be focused on our Measurement & Attribution products.

We are looking for a confident self-starter with experience in the ad tech industry, video, TV and/or CTV advertising, and data and measurement, having previous end-to-end ownership of product-market-fit and go-to-market strategy. The ideal candidate will have strong attention to detail and communication skills, both written and verbal; have the ability to simplify complex topics; and be able to optimally collaborate and establish relationships across multiple functions and seniority levels.

Role and Responsibilities

Your key responsibilities

• Develop strong working relationships with key collaborators. This requires strong communication and influencing skills to drive alignment and thought leadership across multiple business functions and seniority levels.

• Be the voice of the customer. Act as the conduit between EMEA client-facing teams, global Product Marketing teams, Product & Engineering, Business Development teams and other internal support teams. This includes synthesising market requirements and crafting POVs on product-market fit (what product to build), and how best to take those features and products to market (positioning).

• Be the Measurement & Attribution lead and subject matter expert for EMEA and possess a deep understanding of our product launches and capabilities, as well as broader competitive and industry knowledge to support client-facing teams.

• Define and implement the EMEA go-to-market strategy and core value proposition.

• Own sales enablement efforts to drive consistency and clarity in how we talk about our brand and products. This includes creating collateral, FAQs, objection handling, training, etc. to equip and enable teams to pitch effectively.

• Drive the product feedback loop. Track and measure the adoption of Measurement & Attribution products, partner with client-facing teams to understand and capture client and market feedback, and drive the feedback loop to Product & Engineering to influence the product roadmap.

What we need for this role

To be successful, you will possess the following skills and attributes:

• Experience working in a product marketing and/or sales solutions role in the ad tech and media industry.

• Demonstrated experience of end-to-end leadership of product-market-fit, go-to-market strategy and sales enablement efforts.

• Strong knowledge of the AdTech/Martech, CTV, TV and programmatic advertising ecosystem.

• Deep understanding of measurement and attribution within CTV, Video and/or Digital media.

• Experience with the European media and advertising market is preferable.

• Experience in product strategy, narrative and collateral development, pricing and revenue projections associated with product launches.

• Ability to simplify and clearly articulate complex and technical product solutions effectively.

• Attention to detail and strong organisational skills.

• Outstanding leadership and communication skills – both written and verbal.

• Strong collaborator management skills and ability to influence and build effective working relationships with senior management and teams across Finance, Sales, Product, Marketing and Operations.

• Action-orientated, and takes initiative and ownership to deliver on key deadlines in a fast-paced environment.

• Self-starter who is comfortable with ambiguity and can lead a product domain within product marketing independently.

• Demonstrable experience collaborating with product and sales teams based in different regions, countries, and time zones.

What does success look like?

Success will be evident through strong working relationships with key collaborators across Product Marketing and other teams, and the successful execution of GTM strategy and product launches.

The candidate should immerse themselves into learning about the Samsung Ads business, our products and the key needs and challenges of our client-facing teams and their clients. They should then apply this learning to develop initiatives and materials that help client-facing teams address key challenges and equip them to effectively pitch in the market, as well as influence and inform product roadmap prioritisation.

To be successful, the candidate will be action-orientated and takes initiatives and ownership of their work.

The interview process

There will be 3 interviews and a final in-person presentation to a panel of interviewers, comprised of stakeholders the candidate would work closely with in their role.

Interviewers to be confirmed but will include the hiring manager and Director of Product Marketing, as well as stakeholders from the Product, Analytics & Insights, Sales and Client Services teams.

Skills and Qualifications

Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week.

• Bonus scheme linked to individual, team and company performance.

• Car allowance (delete if not appropriate).

• Pension contribution.

• Three volunteering days each year.

• Holiday - 25 days plus bank holidays and an additional day off for your birthday.

• Access to discounts on a wide range of Samsung products.

• Access to a discount shopping portal.

• Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency.

• Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need.

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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