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Product Marketing Director

JR United Kingdom

London

On-site

GBP 200,000 +

Full time

6 days ago

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An innovative software company is on the lookout for a Product Marketing Director who will lead the charge in shaping and executing product marketing strategies. This role is pivotal in bridging product development and sales while ensuring alignment with organizational goals. The ideal candidate will possess extensive experience in product marketing, particularly within the B2B sector, and will be adept at communicating value propositions effectively. Join a forward-thinking team where your insights and leadership will drive impactful marketing initiatives and contribute to the overall success of the organization.

8+ years in product marketing with leadership experience.
Strong understanding of B2B enterprise marketing.

Develop and drive product marketing strategies aligned with company objectives.
Lead product positioning and messaging to drive economic value.

Product Marketing

Strategic Leadership

B2B Marketing Strategies

Market Research

Competitive Analysis

Messaging Development

A leading software company is seeking a Product Marketing Director. The Product Marketing Director will be a strategic leader who oversees the planning, execution, and optimization of all product marketing efforts.

This role requires the development of overarching product marketing strategies, leading a team, and ensuring alignment with organizational goals. The product marketing director will act as the bridge between product development, sales, and the market. They'll need to know the software inside out, understand the customers' pain points, and communicate the value effectively across all channels.

Key Responsibilities:

Develop and drive product marketing strategies aligned with company objectives.
Direct the product positioning, emphasizing technology as a solution to specific problems to drive measurable economic value. Conduct research and competitive analysis as needed.
Own and lead the messaging of how they position our product. Developing clear, concise product messaging that resonates with target audiences.

Ideal Candidate:

8+ years of experience in product marketing, with at least 3 years in a leadership role.
Experience with B2B Enterprise marketing strategies.
Experience in a software business or financial services.

McGregor Boyall is an equal opportunity employer and does not discriminate on any grounds.

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