Product Manager/Marketing Manager

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Product Manager/Marketing Manager

Apply locations: United Kingdom - Maidenhead, United Kingdom - Reading, United Kingdom - London

Time type: Full time

Posted on: Posted 2 Days Ago

Job requisition id: 31109546

JOB DESCRIPTION:

Abbott: Making An Everlasting Impact on Human Health for 125 Years

Abbott is a global health care company devoted to improving life through the development of products and technologies that span the breadth of health care.

Abbott Point of Care: Poised for Growth

Abbott Point of Care (APOC), a Division of Abbott (NYSE: ABT), enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes. Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patient’s condition or monitoring a treatment response. By simplifying the testing process, clinicians can focus on what matters most—caring for the patient.

Hospitals and clinics in more than 100 countries around the world depend on the i-STAT System in critical care situations. For more information about Abbott Point of Care and the i-STAT System, please visit https://www.pointofcare.abbott.

Marketing Manager

The Marketing Manager develops and implements marketing in the EMEA region, including the development of marketing plans and activities that drive products to our customers and distributors, in a manner that highlights differentiation and value.

Key focus for the role is the effective execution of product launches, management of the existing product portfolio and coordination of effort and marketing resources, including leveraging effective digital channels to achieve the sales plan.

Reporting into the EMEA Marketing Director Abbott Point of Care, the Marketing Manager is responsible for the product, from identification of customer and market needs/wants, to input on product development, product launch, through and including product discontinuation.

Attractive Features of Company and This Position

• Have Fun—come join a business that has a strong R&D pipeline and is poised for explosive, double-digit growth over the next several years!
• Be an Entrepreneur, Build a Business—put your entrepreneurial skills to work and build a business with the support of a stable multinational health care corporation
• High Visibility—the launch of APOC new products is highly visible at the top levels of the Corporation
• Company Culture—a collegial culture focused on helping health care professionals and patients
• Small Company Feel, Large Company Stability—gain the benefits of working in a successful, entrepreneurial Division within a large, stable and growing multi-national health care company
• Attractive Compensation and Benefits—a highly attractive compensation package featuring strong bonus and long-term incentive plans
• Career Development—the successful candidate will receive career development opportunities leading to roles of increasing commercial responsibility and seniority

Responsibilities:

The Marketing Manager is responsible for creating regional demand for his/her product in a customer-centric manner by developing and overseeing execution of the regional marketing plan. This includes definition and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place, price, and integrated marketing/promotion).

Responsibilities will include:

• Drive innovative product launches to successfully introduce products in new markets establishing new standard of care patient pathways.
• Work closely with country managers to align marketing strategies and tactics.
• Develop marketing plans aligned with business objectives to create POC demand.
• Analyse market data including competitive activity to inform marketing planning.
• Identify and actively engage with Key Opinion Leaders to develop advocacy, reference accounts and facilitate peer to peer interaction and selling.
• Promotional tool creation: provide commercial team with promotional and scientific literature, sales aids, and support materials to help exceed sales plan.
• Budgetary responsibility within agreed spending limits.
• Participate in strategic planning initiatives including long range plan to ensure profitable growth opportunities are supported.
• Liaise closely with all support functions (including Global Marketing, Medical, Regulatory, Customer Services, Manufacturing, Government Affairs, Public Affairs).
• Provide all relevant information required for plan and update reviews.
• Collaborate with Commercial Excellence and Finance to drive forecast accuracy.
• Identify and champion new strategies that drive additional sales.

Qualifications/Experience:

Experience

• Commercial experience in Marketing, preferable in Point of Care or Medical Device/Diagnostic business with a desirable understanding of Clinical Biology or Laboratory Medicine
• Solid understanding of healthcare market environment
• Demonstrated experience in digital marketing; planning of multichannel campaigns, metrics, analytics and trends identification
• Experience in Point of Care, Neurology or Cardiology will be a distinct advantage
• Outstanding strategic planning and analytical skills—proven ability to identify/define business questions and issues, synthesize information from multiple sources, conduct analysis, formulate actionable recommendations and confidently recommend a point-of-view to senior management
• Demonstrated experience in developing and executing specific commercial plans, in the context of an area, region, and division strategy, that achieve specific growth goals
• Comfort with ambiguity; demonstrated ability to take ownership of problems, exercise sound judgment and independently determine appropriate course of action where precedent may not exist
• Entrepreneurial mindset and approach
• An approachable and credible communication style, with exceptional verbal and written communication skills

Educational Requirements

• Degree in Business, Marketing, technical or scientific discipline
• Written and verbal fluency in English is required.

The base pay for this position is N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ADC Diabetes Care

LOCATION:

United Kingdom > Maidenhead : Abbott House

WORK SHIFT:

Standard

TRAVEL:

Yes, 15 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

About Us

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.