Product Manager (Challenger Brands) Neodent & Anthogyr Dental Implant Systems UK

Institut Straumann AG; Crawley; On-site; GBP 40,000 - 80,000; Full time

Job description

Overview
Are you passionate about creating smiles by transforming the dental industry? Join our dynamic team as the Product Manager for the Neodent Dental Implant System (NDIS) & Anthogyr Dental Implant System (ADIS) portfolio. In this pivotal role, you will be the expert on all NDIS/ADIS related issues, driving our success through strategic market analysis, compelling product positioning, and impactful marketing initiatives.
You will be at the forefront of developing and executing marketing campaigns that elevate product awareness and demand, while ensuring our messaging stands out in a competitive landscape. Engage with customers and Key Opinion Leaders to gather valuable feedback, refine strategies, and maintain our brand's excellence.
Your creativity and strategic thinking will be essential in developing sales tools and training materials that empower our sales force. You'll also manage the operational expenses budget, ensuring cost-effectiveness while delivering on plan objectives.
This is an exciting opportunity to shape the future of dental care by bringing innovative products to market and driving their success. If you have a passion for product management, a keen understanding of market dynamics, and a desire to make a tangible impact, we want to hear from you!

This role will be accountable for:

1. Product Positioning and Messaging: Defining the unique value proposition of the product and crafting compelling messaging that resonates with the target audience.
2. Go-To-Market Strategy: Developing and executing comprehensive go-to-market plans for new products, including identifying target markets, determining pricing strategies, planning promotional activities, and coordinating cross-functional teams to ensure a successful product launch.
3. Market Research and Analysis: Conducting thorough market research and competitive analysis to understand customer needs, market trends, and competitor offerings.
4. Sales Enablement: Collaborating with the Head of Sales / Regional Sales Managers to define the strategic plan for the NDIS/ADIS portfolio and delivering the sales team with the tools, training, and collateral they need to effectively sell the product.
5. Customer Insights: Gathering and analysing customer feedback and data to gain insights into customer behaviour, preferences, and satisfaction levels.
6. Product Launches: Planning and executing product launches to include coordination with cross-functional teams such as Global Product Management, sales leadership and Customer Services.
7. Product Training: Leading Product Training for the full range of NDIS/ADIS portfolios.
8. Performance Analysis: Monitoring and analysing key performance indicators (KPIs) to evaluate the effectiveness of marketing strategies.
9. Collaboration: Collaborating closely with Global Product Management, Sales, Brand Management, Regulator and other departments to align on product strategy.

Requirements

• Experience: Proven experience in product marketing, ideally within the dental or medical device industry.
• Knowledge: In-depth understanding of either dental or a similar market, including industry trends, customer needs, and competitive landscape.
• Qualifications: Bachelor’s degree in marketing, business administration, life sciences, or a related field. An advanced degree (MBA or equivalent) is highly desirable.

Personal Attributes

• Results-Oriented: Highly driven to achieve targets and deliver exceptional results.
• Organised and Logical: Well-organized with a logical approach to problem-solving.
• Customer Focused: Deeply understands and prioritizes customer needs.
• Self-Starter: Proactive and able to work to tight deadlines.