Product Growth Marketing Manager

Our client is looking for a Product Growth Marketing Manager to join their team.

About the Role:

We are looking for a Product Growth Marketing Manager to drive the adoption, engagement, and retention of our [product/service]. This role sits at the intersection of marketing, data analytics, and product strategy, ensuring that our go-to-market efforts are data-driven, customer-centric, and scalable.

The ideal candidate is a growth-minded marketer with experience in product marketing, performance marketing, and experimentation. They should be comfortable working cross-functionally with product, sales, and design teams to optimize the user journey and accelerate business growth.

Key Responsibilities:

• Develop and execute growth marketing strategies that drive acquisition, activation, retention, and revenue (AARRR framework).
• Own and optimize the user funnel, identifying friction points and implementing solutions to improve conversion rates.
• Design, launch, and manage growth experiments, including A/B testing, pricing strategies, and messaging variations.

Data-Driven Decision Making:

• Analyze user behavior, market trends, and performance metrics to uncover insights that drive product growth.
• Utilize tools like Google Analytics, Amplitude, Mixpanel, SQL, and CRM platforms to track and report on KPIs.
• Work closely with data science and product teams to ensure a deep understanding of customer segmentation and lifecycle behaviors.

Go-to-Market & Product Adoption:

• Collaborate with product and engineering teams to launch new features and drive user engagement.
• Craft compelling positioning, messaging, and content to educate users and boost adoption.
• Lead cross-functional growth initiatives, working closely with sales, customer success, and design teams.

Performance Marketing & Optimization:

• Run and optimize paid media campaigns to drive acquisition and engagement.
• Leverage email, in-app messaging, and push notifications to enhance user activation and retention.
• Partner with SEO and content marketing teams to increase organic traffic and visibility.

Customer Insights & Personalization:

• Conduct user research, surveys, and interviews to understand customer pain points and opportunities.
• Implement personalized marketing strategies using AI-driven segmentation and automation tools.
• Work with product and UX teams to improve the onboarding experience and overall customer journey.

Must-Have:

• At least 6+ years of experience in growth marketing, product marketing, or performance marketing in a tech, SaaS, or consumer-facing industry.
• Experience running A/B tests, conversion rate optimization (CRO), and funnel analysis.
• Proven experience with paid acquisition, CRM automation, and lifecycle marketing.

This role is open for a limited time only.

Client Description

Our Client is a multinational technology company, specializing in Internet-related services and products; including online advertising technologies, search engine, cloud computing, software, and hardware. The atmosphere is relaxed with a diverse and innovative culture. Opportunities for growth and progression and networking with like-minded people across the business and beyond.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.