Product Content Lead - 12m FTC

Sainsbury's; Coventry; On-site; GBP 35,000 - 55,000; Full time

Job description

Product Content Lead - 12m FTC

At Sainsbury’s we believe that the customer should be at the heart of everything we do which is why we have put digital at the centre of our vision of being there for their customers whenever, wherever and however they want and of serving more of our customers more of the time. Within Digital we are one organisation, driving brilliant experiences across all our brands operating in agile teams and working seamlessly together to make the most of the exceptional knowledge, insight and talent that we have across the Division.

As the Product Content Lead you will be accountable for the delivery of Product Content and Imagery across a number of our General Merchandise and Home categories – this will mean accountability for launching products across multiple websites e.g. Argos.co.uk, and Habitat.co.uk. Annually, you will oversee the successful launch of several thousand products across our websites. Working closely with the offshore Digital Operations Centre (DOC), you will build and execute a content strategy to remove customer pain-points, by creating a better user experience to allow customers to discover, find and decide on the right product for them. You will use robust stakeholder management and influencing skills to deliver the category content strategy, working effectively and collaboratively with the wider business and group functions.

We are on an exciting journey to re-establish our product content quality; we want our customers to directly associate our content with our brand identities. Our goal is to surprise and delight our customers by providing them with all the information and richer content required to make an informed purchase. Because of this, having an excellent understanding of quality product content, SEO, CGC, a mobile-first approach and a high attention to detail are vital skills for this role.

What you need to do:

1. To provide operational leadership to the team in the offshore Digital Operations Centre (DOC) who are accountable for the day-to-day maintenance of all the category’s product related data within the company’s main product Information database, ensuring that all customer-facing product information continually meets the changing needs of the Argos customer.
2. To facilitate operational efficiencies whilst looking for opportunities for continuous improvement and ensuring the accurate and timely delivery of product content to schedule.
3. Build collaborative relationships with key stakeholders across Digital, Offshore Digital Operations Centre, SEO, Product, Commercial, Marketing and Analytics, influencing across functions.
4. Develop and coach the Product Content Teams on and offshore, ensuring that customer focus, commercial awareness and category expertise are achieved by all members of the team.
5. Effectively plan, organise and prioritise the requirements of the business against associated deadlines.
6. Support delivery of business objectives by leading creation and execution of a 6-12 month product content strategy for owned product categories, supporting category priorities and initiatives, customer trends and promotional activity.
7. Lead and own delivery of a continuous improvement programme across all focus categories, ensuring our PDPs, filtering and navigation is optimal for the category.
8. Understand, own and deliver targeted optimisation plans to reduce customer struggles by focusing on reduction in PDP ‘Failure State’ (i.e., when and why customers leave a PDP without adding to basket).
9. Act as Project Lead where needed on key production and content uplift projects, working closely with the DOC to deliver high quality content improvement work to required deadlines.
10. Measure success of content strategy implementation on both the business and the customer to build into future category content plans.
11. Access, interpret and utilise analytics to suggest and trial new initiatives or content experiences, using data insights to drive key business success metrics such as sales, conversion, items per basket, customer satisfaction, digital participation and reducing customer returns and Q&A.
12. Effectively implement Change Management to support the growth and expansion of our digital capabilities, as we evolve to meet the demands of a changing market.
13. Implement a digital/mobile first approach to our content creation utilising our own photographic studio Zest Studio.
14. Own supplier and agency relationships where required.

What you need to know and show:

1. Passionate and enthusiastic about eCommerce and driving customer experience; you are likely to have highly relevant experience within an online retail environment.
2. A strong understanding of Product content, SEO and experience in building & delivering content plans.
3. Experienced in delivery of projects requiring cross functional buy-in of stakeholders.
4. Strong planning and organisational skills.
5. Experience of managing a network of stakeholders & suppliers.
6. Strong presentational skills both in terms of public speaking and promotion and presentation of self.
7. Strong communication skills, able to adapt style to influence stakeholders.
8. Able to challenge effectively at all levels to drive positive change.
9. Analytical mind-set and the ability to look past the “now”.
10. Able to multi-task, remaining organised and collected when faced with multiple priorities.
11. An astute and critical eye for syntax.
12. Full competency with current Microsoft Operating systems and Office applications.
13. A thirst for learning and acts upon a desire to achieve potential.

What decisions I can make including budget:

1. Job holder has no direct responsibilities for budgets. However, budget may need to be sought by other teams to facilitate some projects.
2. Job holder needs to be aware of financial impacts of decisions and to ensure risks and opportunities are mitigated / flagged to budget holder.

Directly or indirectly manages:

1 x C3 Product Content Executive.

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We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:

Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.

Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.

Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.

Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).