PR Manager - FTC

Our role

This is a fixed term contract for 6 months.

Reporting to the Head of PR, you will play a key role in creating and delivering PR activity aligned with the brand communication strategy. You will help create and support the development of a compelling PR strategy which supports the business, brand and product strategies, and which synchronises with all communications activity under the direction of the Director of Brand Communications.

Understanding the ambition for the brand and the focus for each season, as well as collaborating with the wider Brand Communications team, you will develop and nurture relationships with key media, securing coverage across traditional and influencer media landscapes. You will also identify opportunities for TWC, pitching coverage to journalists with the aim to improve brand awareness.

You will manage and support the team on supplying all PR collateral including samples, information and imagery to deliver against the brand campaign timelines and events.

What you'll be doing

1. Deliver talkable, relevant PR activity aligned with the brand campaign activity and calendar.
2. Co-ordinate and develop the PR calendar.
3. Reactive and timely responses to all appropriate approaches.
4. Deliver ad hoc, tactical and strategic press campaigns as and when required.
5. Evaluate success of all press activity and present meaningful analysis & feedback.
6. Author reports for the board & wider business on press activity.
7. Build excellent relationships with the buying and product development teams, head office and store colleagues to support wider business objectives.
8. Where relevant, manage and collaborate with external agencies and consultants in planning and executing campaigns.
9. Oversee sample management.

Skills & Experience

1. Have an established network of clothing, beauty, interior and lifestyle press.
2. Excellent communication and engagement skills with the ability to network and build relationships externally with all levels of press, influencers, content creators and opinion formers.
3. Manage and develop relationships with internal and external stakeholders.
4. A good understanding of the TWC brand.
5. Highly organised and able to multi-task brilliantly.
6. Detail obsessed, but with an eye on the bigger, longer term picture.
7. Energetic, enthusiastic, self starter, with a high level of motivation.

What we offer

At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.

1. Discount - Up to 50% discount (dependant on contract type).
2. Holiday – 25 days pro rata.
3. Holiday Buy – opportunity to buy up to an additional 5 days holiday.
4. Perkplace Benefits Platform – offering a variety of discounts across wellbeing and lifestyle.
5. Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing.
6. Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme.
7. Pension Scheme.
8. Life Assurance.
9. Private Healthcare.

Additional Benefits

1. Fruit basket daily.
2. Tea and coffee provided.
3. Hybrid working - option to work from home on Mondays and Fridays.
4. Social - Christmas party/social events throughout the year.
5. Seasonal Sample Sales.
6. Volunteer Day - with a charity of your choice.
7. Great Location - Close to transport links - overground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms.