PR Manager, 12 Month Contract, Bradford

Job Description

We have a fantastic opportunity for a PR Manager working within our PR team at Morrisons Head Office in West Yorkshire.

In this role you’ll be responsible for our product PR programme including our ‘The Best’ range, and our Nutmeg clothing and homes range. As well as launching new products as part of our category range refreshes, you will also be responsible for communicating our seasonal product offer as well as announcing our drum-beat of key deals.

You’ll also manage reactive media enquiries and relationships with journalists to ensure we make our products famous, particularly at important times of year like Christmas, Easter, Eid, Halloween etc.

We are looking for someone that has a good understanding of the media channels and their audiences, including the requirements of all media and influencers. You will take an interest in the news and be able to pitch news stories to the media. You will generate PR ideas for evaluation and have excellent writing and grammar that requires little alteration, with a clear grasp of good, plain English. If you can write well-judged, convincing messages for key campaigns and also write sensitive communications for social media, you would be great in this role.

This is a full time, 12 month fixed term contract. The working pattern is 4.5 days per week of 7.5 hours per day, based in our Bradford Head Office.

Some of your responsibilities will include:

• Dealing with requests from the media – handling editorial and product requests as well as managing any potential issues.
• Working as part of the senior PR team to develop news/campaigns that show Morrisons doing the right thing in the following areas:
• Sustainability
• Thought Leadership
• Great shopkeeping and food making
• Exciting products
• Colleagues
• Working with teams from around the business to decide which projects will receive PR support.
• Playing a positive role in creative meetings and brainstorms.
• Working with the senior PR Manager and PR Director to develop PR plans.
• Playing an important role in organising PR events, particularly for the BWS range.
• Providing the media with regular opportunities to understand Morrisons offer and our products.
• Developing and executing news stories and imagery that support campaigns. Specifically produces media releases, photocall notices or photography briefs and broadcast releases to support our great tasting ranges and value proposition.
• Pitching stories successfully to national media and builds relationships with journalists.
• Managing agency relationships, works with agencies to complete projects and evaluates against plan and KPIs.
• Ensuring that programmes are effective and efficient – delivering on budget.
• Preparing reports on performance through appropriate measurement of results.

For this role, we’re looking for someone who has:

• Extensive experience managing a fast paced press office, either in-house or in an agency.
• Good analytical and problem solving skills.
• Ability to provide advice and guidance on how to respond to negative stories.
• Confident and outgoing and able to communicate with senior members of the Morrison commercial team to identify and manage news stories.
• Works well with outside agencies to develop materials that are on-brand.