PR Manager

We are LUCA FALONI, a luxury Italian lifestyle brand specialising in timeless menswear and accessories, and we are seeking an experienced and passionate PR Manager to join our dynamic team in London. As a rapidly growing brand with a strong emphasis on craftsmanship and quality, we are dedicated to creating exceptional products that embody the essence of Italian style and elegance.

Role Overview:

As the PR Manager, you will be responsible for developing and executing comprehensive brand communications initiatives to elevate the Luca Faloni brand and engage our target audience across various channels. You will play a pivotal role in shaping the brand's narrative, building brand awareness, and fostering brand loyalty among our discerning clientele.

Key Responsibilities:

1. Contribute to develop and implement a cohesive brand communications strategy that aligns with Luca Faloni's brand identity, values, and objectives.
2. Collaborate closely with the Brand, Marketing, Design, and Product teams to ensure consistent messaging and representation across all brand touchpoints.
3. Craft compelling and persuasive brand stories, messages, and content to effectively communicate the unique qualities of Luca Faloni's products and heritage.
4. Lead and manage all aspects of brand communications campaigns within the role remit, including planning, execution, and evaluation, to maximise brand visibility and resonance.
5. Drive media relations efforts, including developing and nurturing relationships with key media contacts, overseeing press releases, and managing media inquiries.
6. Oversee the execution and delivery of engaging brand copy across various platforms, including social media, website, email, marketing, and print materials.
7. Monitor and analyse brand performance metrics and market trends to identify opportunities for growth and improvement.
8. Act as the brand ambassador, maintaining a deep understanding of Luca Faloni's target audience, market positioning, and competitive landscape.

Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field. A relevant Master's degree is a plus.
2. Proven experience in brand communications in the luxury fashion or lifestyle industry.
3. Global Press & forecasts/ budgets
4. Consultants/ Agencies Management
5. Ambassador Management
6. Partnerships Management
7. Event Management
8. Company copywriting

If you are a highly motivated individual with a deep appreciation for luxury craftsmanship and have a track record of driving successful brand communications strategies, we would love to hear from you. Join us to be part of a team dedicated to delivering excellence in every aspect of our brand experience.

Benefits:

1. Competitive salary according to experience and skills
2. Generous employee discount
3. Career opportunities
4. Annual bonus
5. Hybrid 80/20 – In-office Monday to Thursday, remote on Fridays

To apply, please submit your resume. We suggest to attach any relevant portfolio or work samples.

We deal with recruitment directly so if you are a recruitment agent please do NOT contact us, we do not require recruitment services and we apply no exception to this rule.

We are an equal opportunities employer. We are committed to equality of opportunity and to following practices which are free from discrimination. Please, inform us confidentially if you may require any special accommodation or clarification concerning our recruitment process.