PR Manager

Principal Consultant - Senior Legal BD, Marketing & Communications Recruitment

We're delighted to be supporting a leading law firm who are recruiting for a PR Manager to join their thriving London office. This is a brand-new role with significant scope and opportunity to make a real impact within the firm.

Role Overview:

As the PR Manager, you will play a crucial role in raising the profile of the firm's practices through proactive and strategic media relations. You will work closely with the Head of Communications, the Marketing & Business Development team, and partners and lawyers across various sectors to generate frequent media coverage and establish the firm and its experts as go-to commentators.

Key Responsibilities:

1. Media Relations: Build and maintain strong relationships with journalists at key legal, trade, and mainstream publications.
2. Proactive PR: Generate opportunities for partners and lawyers to comment in the media by monitoring trends and developments across the firm's core sectors.
3. Press Releases: Draft press releases and secure media coverage relating to the firm's practices and client matters.
4. PR Planning: Create and progress PR plans for each sector group, working alongside the Marketing & Business Development team and other stakeholders.
5. Media Training: Provide media training and support to spokespeople as required.
6. Content Leverage: Work closely with the Communications and Marketing & Business Development teams to leverage content and expertise for PR opportunities.
7. Client Opportunities: Ensure PR coverage is leveraged to generate client opportunities.
8. Metrics and Reporting: Use key metrics to measure and report the ROI and impact of PR activities, using findings to improve future performance.
9. Profile-Raising Activities: Support broader profile-raising activities for the firm's sector groups, including guidance on priority rankings within legal directories.

What's needed:

1. Experience: Proven experience in a PR role, ideally within an agency or a law firm/professional services environment.
2. PR Planning: Proven track record of creating and delivering effective PR plans that generate frequent coverage.
3. Stakeholder Relationships: Exceptional ability to develop trust and credibility at all levels.
4. Judgment and Decision-Making: Strong judgment and ability to make well-reasoned, independent decisions.
5. Organisational Skills: Highly organised, capable of managing multiple complex projects and delivering to tight deadlines.
6. Team Player: Comfortable working independently and as part of a team across multiple cultures and time zones.