PR/Advocacy Manager - Beauty

Job Title: PR/Advocacy Manager - Beauty Industry

Location: White City, London

Full time: 35 hours per week Monday to Friday

About Us: Join our dynamic beauty brand, where we believe in the power of advocacy and consumer love. We are dedicated to creating a positive impact in the beauty industry through innovative strategies and strong relationships with our consumers and influencers.

Job Description: We are seeking a passionate and experienced PR/Advocacy Manager to lead our advocacy initiatives. The ideal candidate will have a deep understanding of the beauty industry, strong analytical skills, and a proven track record in managing influencer relationships and advocacy programs.

Key Responsibilities:

1. Advocacy Budget Management: Develop and manage the advocacy budget to ensure effective allocation of resources.
2. KPI Tracking: Establish and monitor key performance indicators to measure the success of advocacy campaigns.
3. Consumer Insights: Utilise consumer insights to inform advocacy strategies and enhance brand engagement.
4. Influencer Activation and Retention: Identify, activate, and retain influencers to promote brand advocacy and loyalty.
5. Brand Advocacy Love Strategy: Develop and implement strategies to foster brand love and advocacy among consumers and influencers.
6. A&I Agency Management: Oversee contracts, seeding, and events with A&I agencies to ensure successful execution of advocacy initiatives.
7. Reporting and Analysis: Conduct paid and love advocacy reporting and deep dives to assess campaign performance and identify areas for improvement.
8. Influencer Loyalty Program: Manage and enhance the influencer loyalty program to strengthen long-term relationships.

Qualifications:

1. Bachelor's degree in Marketing, Public Relations, Communications, or a related field.
2. 2+ years of experience in PR, advocacy, or influencer marketing within the beauty industry.
3. Strong analytical skills and experience with KPI tracking and reporting.
4. Excellent communication and relationship-building skills.
5. Proven ability to manage budgets and work with external agencies.
6. Passion for the beauty industry and a deep understanding of consumer behaviour.