PR Account Executive - Financial & Professional Services (B2B/Corporate PR)

Tbwa Chiat/Day Inc; London; On-site; GBP 60,000 - 80,000

Job description

London, England, United Kingdom

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

WHAT MAKES US BURSON FINANCIAL & PROFESSIONAL SERVICES

The Financial & Professional Services team are a group of sector specialists who can turn their hands to everything comms has to offer. This ambitious group of 17 consultants lead some of our most well-known and biggest accounts.

We work on creative consumer campaigns, advocate for new policy, invent original thought leadership, manage influencers, devise content strategies, build press offices and run paid campaigns. We are collaborative and love nothing more than working with specialists across our business to create integrated campaigns for multinational clients.

We are also obsessed with our sector. We have a passion for pensions, a curiosity for consulting and a penchant for personal finance. You will find us out and about in the City, observing the latest policy ideas, meeting clients and debating what’s next for the global economy.

We are looking for a B2B PR and campaigns skillset but, as an integrated team, there will be opportunities across consumer PR, social media, content and policy. The right candidate will be intellectually curious, comfortable working with numbers, able to thrive in a fast-paced environment and a keen business media operator. Agency and financial & professional services experience are both highly desirable, as is experience working with multinational brands.

YOUR ROLE AS A BURSON PERSON

• Represent a mix of consumer and B2B clients across financial & professional services. These may include consultancies, consumer finance providers and private equity.
• Take a leading role in fast-paced press offices, managing junior colleagues in media sell-ins and spotting opportunities to contribute to media debate.
• Write first drafts of opinion pieces, press releases and commentary on technical FS topics.
• Manipulate survey and other data to create headlines for thought leadership and campaigns.
• Contribute to original campaign ideas in collaboration with our diverse team of specialists. You will work on integrated campaigns using paid, earned, owned and shared channels.
• Support the whole new business process from initial research to pitching.
• Manage clients proactively to ensure deadlines are hit and KPIs monitored.

YOU’LL BRING ALONG WITH YOU

• A strong interest in financial & professional services in the UK and globally
• Strong writer, capable of clearly articulating ideas in areas such as sustainability, leadership, diversity and finance
• Excellent organisational skills, managing complex accounts which span owned, earned and shared content
• Experience in contributing to high-impact campaigns and a proactive approach to new ideas
• A tenacious approach to media relations, both through organising press office teams and drumming up media interest
• A team player, looking to learn from the best of our agency specialists and willing to invest time in developing our junior team

OUR LONDON OFFICE
Burson employs over 450 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socialising with the wider agency and other WPP OpCo’s.

KEY BURSON BENEFITS

• 25 days holiday per year. After 3 years continuous service the entitlement will rise by 1 day per year up to a maximum of 30 days after 7 years
• Flexible Public Holidays – you can swap public holidays for days of personal significance.
• Group life assurance scheme (4x basic salary).
• Discounted dental and travel insurance
• Full access to Headspace app
• Westfield Health Cash Plan
• Matched pension contributions
• Comprehensive private medical care
• Enhanced maternity & paternity schemes (after one year’s service).

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.