Planning Director

Group M Worldwide Inc.; United Kingdom; On-site; GBP 80,000 - 100,000

Job description

Planning Director

About the role:

The planning team are the guardians of creating industry leading, unrivalled work at Wavemaker. We are central conduits to all specialists, striving to push boundaries and have a positive impact on consumers and brands.

Wavemaker UK is looking for a Planning Director to join our growing planning team, to drive planning across specific clients and be a media planning expert.

In this role, you will:

1. Media planning craft:
   • Develop an advanced understanding of media channels, channel ecosystems and planning best practices.
   • Start to translate strategic approach into planning practices for specific client briefs and pitches.
   • Have an advanced understanding of Wavemaker’s Purchase Journey thinking and planning philosophy across all client work.
   • Have an expert overview of the media market landscape, trends and start to build media owner relationships.
2. Campaign management & effective communication:
   • Oversee campaign management, ensuring quality control and output is of the highest standard.
   • Develop a skilled understanding of commercial practices and of the wider agency.
   • Build and maintain client and agency relationships at a mid-senior level.
3. Comms planning and storytelling:
   • Own planning presentations including defining the inputs needed and working with the wider teams to compile work and meet deadlines.
   • Lead brainstorm and idea creation for campaigns.
   • Start to independently problem solve, including integrating and questioning data and insights.

Core skills:

1. Practice Area Knowledge: Skilled - Develops breadth and depth of industry understanding. Becomes confident using tools, technology, techniques and systems and is able to train others.
2. Problem Solving: Skilled - Uses critical questioning and maintains a broad perspective when analyzing information.
3. Stakeholder Relationships: Skilled - Has expert knowledge of client and agency structures and can identify key decision makers.
4. Effective Communication: Advanced - Leads the delivery of relevant and accurate information to drive maximum impact.
5. Campaign Management: Advanced - Reviews the work of others to ensure accuracy and thoroughness.
6. Compelling Storytelling: Skilled - Applies big picture thinking in work and proactively leverages an understanding of the organization and key industry trends.
7. Ideas Creation: Advanced - Leads new projects/activities that can create ideas to deliver effective solutions.
8. Comms Planning: Skilled - Applies knowledge of client, audience, channel, market and category to effectively deliver compelling multi-media plans.

About Wavemaker UK:

Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons.

Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses.

A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation.

Discover more at wavemakerglobal.com/uk or follow us @WavemakerUK.

We are an equal opportunities employer and support the life choices of our employees. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.

We support the life choices of our employees, offering generous family and carer friendly policies.