Performance Marketing Specialist

Carl Friedrik; London; On-site; GBP 30,000 - 60,000; Full time

Job description

About Carl Friedrik

Carl Friedrik is a premium travel goods and luggage brand celebrated for exquisite craftsmanship, innovative design, and an uncompromising commitment to quality. Inspired by the art of travel, we create products that seamlessly blend style and functionality—allowing our customers to “Carry with Confidence.”

Our luggage has been featured in hit series like Succession, The White Lotus, and The Gentlemen, and we are proud recipients of multiple design awards, including the iF Design Award 2024. As we enter a dynamic phase of growth, we’re seeking a talented and data-driven Media Buyer to join our Marketing Team and help scale our brand’s impact.

Role Overview

As an Ad Performance Marketing Specialist, you’ll play a crucial role in driving our paid media strategy. You’ll work closely with our marketing team to optimize ad performance, allocate budgets effectively, and ensure our campaigns deliver strong returns.

Key Responsibilities

• Develop, execute, and monitor paid media campaigns across multiple platforms.

• Optimize ad performance and budgets, ensuring alignment with business goals.

• Leverage data-driven insights to refine targeting, messaging, and bidding strategies.

• Stay ahead of digital marketing trends and emerging advertising technologies.

• Collaborate cross-functionally to drive brand awareness and customer acquisition.

What You Bring

• Proficiency in Ad Platforms – Strong experience with Google, Meta, and TikTok Ads.

• Performance Marketing Expertise – Proven success in B2C campaigns with measurable impact.

• Ad Automation Experience – Familiarity with automation tools is a big plus.

• Data-Driven Decision Making – Ability to analyze data, derive insights, and make strategic recommendations.

• Prioritization & Execution – Skilled at focusing on high-impact activities and meeting deadlines.

• Growth Mindset – A strategic thinker who takes calculated risks and embraces innovation.

• Marketing Tech Enthusiast – Always up to date with the latest trends and tools.

• Excellent Communication – Comfortable presenting ideas and collaborating with cross-functional teams.

Why Join Carl Friedrik?

At Carl Friedrik, you’ll be part of an ambitious team driven by passion and innovation. Here, every day brings the opportunity to work on inspiring projects with industry-leading products that are redefining premium travel and lifestyle. Join us at an exhilarating stage of growth, where your creativity will be welcomed.

• Be Part of Our Journey: Work alongside a supportive team that values fresh ideas and empowers you to grow in your career.

• Elevate Your Style: Enjoy an annual product allowance to experience our premium luggage and accessories firsthand.

• Competitive Compensation: We believe in rewarding top talent and offer a comprehensive salary package.

• Annual Summer Getaway: Bond with the team on our summer trip—bringing work and relaxation together in a memorable experience.

Make Your Mark with Carl Friedrik!

Join us in shaping the future of premium travel goods. If you’re ready for an exciting career journey with a brand redefining how we travel, apply now with your cover letter and portfolio to show us what you can bring.

Due to the number of applicants, only successful candidates will be contacted.

Apply now with your cover letter