Performance Marketing Manager (London, hybrid)

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We're in an exciting growth phase following our Series B funding and are expanding our team.

Our hybrid working culture includes three office days per week (Monday, Wednesday, and Friday) at our Berlin headquarters. Looking ahead, we're also growing London as our second location, with a new office planned for 2025.

A little about us

• Revolutionizing design tools: Kittl is transforming how creators work with an intuitive platform that stands as a modern, competitive alternative to outdated traditional design tools
• Rapid growth: Achieved millions of users within just two years of launch
• Diverse team: 120+ team members representing 25+ different countries
• Product-led approach: Product managers, engineers, and designers are at the core of Kittl's innovation
• Strong funding: Raised over $50M from world-renowned investors who have also backed companies like Slack, Dropbox, and Figma

Your Role at Kittl

As the Performance Marketing Manager at Kittl, you will drive our paid acquisition efforts and work across multiple channels, including Google, Meta (Facebook/Instagram), YouTube, and more. Your role is to ensure a healthy CPA across all performance marketing activities while testing new ideas and scaling budgets.

You will collaborate with multiple teams to execute paid campaigns, optimize ad spend, and help drive measurable results in customer acquisition. Your expertise in campaign optimization and scaling paid efforts globally will be critical to Kittl's mission to become the leading collaborative graphic design software for professionals.

What You'll Do

• Campaign management: Lead and manage performance marketing campaigns across Meta, Google Search, YouTube, and other relevant platforms to drive user acquisition and revenue growth
• Strategy development: Develop and execute strategies for paid media, including search, social, and display advertising, with clear performance objectives
• Performance optimization: Optimize campaign performance through ongoing testing (A/B and multivariate) and data analysis, using key metrics such as CPA, CTR, and conversion rates
• Data analysis: Track and analyze data to identify trends, insights, and opportunities for performance improvement across all marketing channels
• Collaboration: Collaborate with creative teams to develop compelling ad copy, video creatives, and landing pages tailored to each platform's audience
• Budget management: Manage budgets efficiently, ensuring optimal allocation across platforms and campaigns to maximize ROI

What you'll need

• Experience: Over 3 years of experience in performance marketing, with a proven track record of achieving results through Google, Meta, and YouTube ads
• Analytical skills: Strong quantitative and analytical background, either academically or professionally
• Digital marketing tools: Proficient in digital marketing tools such as Google Ads, Facebook Ads Manager, and Google Analytics, with experience in scaling campaigns
• A/B testing & optimization: Experienced in using A/B testing frameworks and optimizing campaigns for key performance metrics, including CPA, CPC, CTR, and ROAS
• Targeting & segmentation: Solid understanding of audience segmentation, remarketing, and personalized targeting
• Communication & collaboration: Excellent communication and collaboration skills, able to work effectively across teams such as creative, product, and acquisition

Interview process

• Recruiter interview (30 min)
• Hiring manager interview with Product Marketing Manager (30 min)
• Take-home assignment
• Technical presentation & interview with Product Marketing Manager (60 min)
• Leadership & culture interview with Growth Lead & Head of Marketing (60 min)
• Bar raiser interview with Chief of Staff, right hand to CEO (30 min)

Benefits

• Flexible working hours: Common working hours are 11am to 5pm CET, with the rest of your working time being flexible to fit your style (early riser or night owl)
• Remote work allowance: Up to 50 working days per year (10 weeks) to work fully remotely from anywhere in the world, as long as you maintain common working hours
• Generous vacation: 30 vacation days per year for all employees
• Workspace access: Premium WeWork All Access account, enabling you to work from any global WeWork location
• Collaborative, product-led culture: You'll be working with a truly product-led company, with PMs, engineers, and designers at the heart of our mission
• Team engagement: Regular team events and offsites to strengthen our team connections

At Kittl, we embrace diversity and value every team member's unique background, identity, and experience. We're all about respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives. Join us on this exciting journey of making our company and product even better!