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Performance Marketing Manager - Live Music Events
ZipRecruiter
London
On-site
GBP 125,000 - 150,000
Full time
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Job summary
Join a forward-thinking company as a Performance Marketing Manager, where you'll lead innovative paid media strategies in the dynamic live music and entertainment industry. This role offers a unique opportunity to shape marketing efforts that drive ticket sales and enhance fan engagement. You'll be at the forefront of campaign optimisation, utilising data insights to adapt strategies in real-time, ensuring that every marketing initiative resonates with audiences. If you're passionate about performance marketing and the live events space, this is your chance to make a significant impact in a rapidly evolving environment.
Qualifications
- Experience in performance marketing focused on ticket sales and fan engagement.
- Strong knowledge of paid media platforms and campaign phasing.
Responsibilities
- Lead the planning and execution of paid media campaigns across various platforms.
- Continuously optimise paid media performance through data analysis.
Skills
Tools
Job description
Job Description
An incredible opportunity to work for an innovative and evolving business that is immersed in culture, lifestyle, live experience and is on path to become a real game changer in the live music and entertainment space.
As Performance Marketing Manager, you will be responsible for leading the development and execution of paid media strategies across various platforms, including social media, SEO, Google Ads and other digital channels.
Key responsibilities include:
- Leading the planning, execution, and optimisation of paid media campaigns across various platforms including Facebook, Instagram, Google Ads, TikTok, YouTube, explicitly maximising ticket sales and fan engagement
- Continuously optimising paid media performance through real-time data analysis, audience segmentation and fan behaviour insights
- Adapting campaign strategies based on real-time shifts in ticket sales, event line-up changes, and fan feedback
- Leading the evolution and integration of the marketing tech stack, ensuring it supports real-time optimisation and seamless data flow between CRM, analytics, and ad platforms
- Delivering insights on campaign performance, optimisation and critical trends to internal stakeholders, focusing on driving revenue growth and fan engagement
The ideal candidate will have:
- Experience in performance marketing, with a focus on ticket sales, fan engagement, and real-time campaign optimisation
- Strong knowledge of paid media platforms and experience with festival seasonality and campaign phasing
- Expert knowledge in marketing technology stack management and automation solutions, including CRM, ad platforms, and analytics
- Excellent analytical skills, with the ability to translate data into actionable insights that drive revenue and engagement
- Experience in the music and live events industry is highly desirable
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality.
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