Performance Marketing Manager

About Unbiased

We are Unbiased. We know that creating a secure future for you and your family tomorrow means making the right financial decisions today. But finding professionals you can trust to give you the right advice for you isn’t always easy. With Unbiased it is.

At Unbiased we’ve got the trusted experience and advice you need to help you make those difficult decisions with confidence. We simply and reliably connect you with financial advisers, mortgage brokers or accountants who can give you clear, impartial advice, tailored to your individual circumstances. So, when it comes to making life’s biggest decisions, you’re never on your own.

We have big ambitions to improve how people tackle the biggest decisions, and working at Unbiased means working with smart, motivated people who believe in this. We have a fun, but ambitious environment where we are simply trusted to get stuff done.

We actively encourage women to apply and bring their diverse perspectives to our team, as we believe in fostering an inclusive and empowering workplace where everyone can thrive. We are a female-founded company, with a culture focused on diversity and inclusion amongst our entire team.

The Role

Performance Marketing is at the heart of every growth stage company and plays a significant role in business success. We are looking for a talented individual to drive performance marketing for consumers across Paid Social and other paid digital channels.

In a nutshell, you’ll be responsible for…

• Leading the identification of new digital and offline channels for Unbiased, by using your existing channel knowledge, and taking a build-measure-learn approach to explore new channels.
• Collaborate with Head of Performance Marketing to develop a holistic performance marketing strategy (excluding PPC) that aligns with overall business goals. This involves understanding the target audience, market trends, and competitive landscape.
• Own the A/B testing process across creative, messaging and optimisation tactics.
• Keeping marketing infrastructure updated, e.g. Google Analytics, Google Tag Manager to ensure tracking and attribution is correct and aligns with business results.
• Campaign analysis and reporting: Utilise analytics tools and tracking platforms to measure campaign performance.
• Attribution: help understand the true value of each channel and focus on incrementality.
• Budget management and revenue forecasting.
• Post-campaign performance analysis and evaluation.
• Regular reporting on the performance to the main stakeholders (weekly, monthly and quarterly), including KPI Meetings.
• Keep up-to-date with the digital industry to be aware of latest performance marketing trends.

To succeed, you’ll need…

• 3-4 years’ experience in digital marketing with a focus on performance marketing and testing online & offline channels.
• Required: Experience in testing and scaling Facebook, Instagram, YouTube.
• Preferred: experience testing and scaling offline channels including direct mail, door drops, inserts, DRTV and more.
• Worked for an online brand optimising for leads or transactions, either client or agency side.
• Strong analytical skills and able to articulate results to the wider business.
• An understanding of tracking and attribution of digital channels.
• Worked autonomously and be highly organised and able to work to tight deadlines.
• Proficient user of Microsoft Excel, Google Analytics 4, Google Ads, Facebook Business Manager, Google Tag Manager and other relevant tools.
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• Creative thinking and problem-solving abilities to optimize campaign performance.
• Results-oriented mindset with a passion for driving measurable business outcomes.
• A university degree in a business, marketing or a related subject.

Our Shared Values...

At Unbiased we have a set of values that underpin the work that we do, we hope you’ll share these too!

• Be relentless about progress - working at pace to solve problems, navigate around blockers and prioritising company OKR’s.
• Own it and get it done – taking ownership of your projects, involving the right people at the right time and making meaningful contributions.
• Share and seek input – proactive in seeking and acting upon feedback. Being open, sharing knowledge and proactively communicating.
• Enjoy the journey – Ensuring cross-team collaboration and proactively celebrating achievements of your peers.

How we’ll take care of you:

• Investment in your Development: Alongside in-house training, you’ll be allocated a generous yearly allowance to invest in your career development.
• Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit from an annual wellbeing allowance. On top of this, we have arranged for Private Medical Insurance for extra peace of mind for you and your family.
• Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon.

The Usual Benefits:

• Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge; work-life balance is super important to us here (you’ll also have your birthday off as paid annual leave!).
• Flexible working: we’ll work with you to find the balance of office-based work and remote working.
• Pension: you’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings.
• Private Medical Insurance: you can add your dependents and spouse.
• Life insurance
• Cycle to work scheme

Equal Opportunity

The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Unbiased are made up of a broad range of talented people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

Data Privacy

Personal information about unsuccessful candidates will be held for 12 months after the recruitment exercise has been completed; it will then be destroyed or deleted. We retain de-personalised statistical information about applicants to help inform our recruitment activities, but no individuals are identifiable from that data.

Once a person has taken up employment with Unbiased, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with Unbiased has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it.

Agencies

As much as we appreciate the help, we’re using our own direct sourcing methods or we’re working with one of our carefully selected Agency Partners on this vacancy. To find out a little more about how we partner with agencies please email talent@unbiased.co.uk FAO our Talent Manager; speculative phone calls will not be taken by our team neither will CV submissions without Unbiased or the candidates expressed consent.