Performance Marketing Manager

Bright Purple; City of Edinburgh; Hybrid; GBP 40,000 - 70,000; Full time

Job description

Performance Marketing Manager

Location: Edinburgh/Hybrid

Bright Purple are on the lookout for an experienced Performance Marketing Manager to join a scaling tech product company in Edinburgh. You will lead digital performance campaigns, optimise acquisition strategies, and drive measurable growth for our SaaS platform. The perfect Performance Marketing Manager will possess actionable tactics and strategies that can be consistently implemented and measured. The tech product serves the hospitality industry, making it both exciting and straightforward to position for success. Creativity and commercial acumen are key qualities for this marketing role.

What is in it for me?

• Once up to speed the working arrangement can be hybrid (3 days in office).
• Paying market rate with additional compensation plan for successful results.
• A true product and tech scale-up in Edinburgh where company revenue is increasing circa 6% per month.
• Career progression opportunities as company scaling now – no longer in that start-up phase but maturing at pace.
• Working with a team of passionate growth marketers who are open to new ideas.

What you'll be doing:

• Conduct in-depth market research to understand local trends, competitors, and customer behaviour in new territories.
• Develop scalable playbooks for campaigns that can be easily replicated across multiple regions.
• Focus on pipeline building through paid and organic channels, particularly for new markets.
• Introduce automated processes and tools to improve marketing operations and achieve performance targets with a lean team.
• Oversee multi-language content creation to ensure consistency and relevance across territories.
• Coordinate digital launch campaigns for new markets, including paid ads, PR initiatives, and organic growth strategies.

What we are looking for:

• Proficiency with paid media platforms (Google, Meta, LinkedIn) and marketing analytics tools.
• Experience with business analytics software (e.g., Databox, Power BI, Looker) for campaign reporting and analysis.
• Strong experience with marketing automation platforms (HubSpot, Salesforce) for campaign optimisation.
• Data-driven mindset with the ability to analyse and act on performance metrics.
• 5+ years of digital performance marketing experience, ideally within hospitality or SaaS sectors.

This is a hybrid role, with three days per week being onsite in Edinburgh once up to speed.

Apply today for immediate consideration.

Bright Purple are an equal opportunities employer: we are proud to work with clients who share our values of diversity and inclusion in our industry.