Performance Marketing Lead

Sporty; United Kingdom; Remote; GBP 80,000 - 100,000

Job description

Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.
As the Performance Marketing Lead for the Africa region at Sporty, you will be responsible for developing and executing marketing campaigns that reach and engage our target audience through digital channels. You will work with various internal stakeholders to establish clear and measurable goals, and create strategies to excite and engage customers across the Africa region.
In this role, you will be responsible for driving customer acquisition and retention through digital and some non-digital performance marketing channels, paid social, SEM, display advertising, affiliate marketing, and programmatic advertising. This would also include print, broadcast, out-of-home, events, and sponsorships. You are expected to bring a forward-thinking mindset to our marketing department, utilising new methods and technologies to drive innovation and optimise marketing performance.
As a results-driven individual who is passionate about marketing, you must be committed to staying at the forefront of industry trends, building a competitive advantage through intelligent marketing strategies and the use of emerging technologies in the online and offline space.
Responsibilities:

1. Develop and implement the performance marketing strategy and roadmap, aligning with overall business goals and targets, with a specific focus on African markets.
2. Lead end-to-end campaign management across various digital marketing channels, including but not limited to SEM, paid social, display advertising, affiliate marketing, and programmatic advertising.
3. Optimise customer acquisition campaigns to maximise ROI, continuously improving key performance metrics such as CPA, CPL, CTR, conversion rates, and lifetime value.
4. Analyse campaign data and generate actionable insights to improve performance and drive growth, leveraging tools like Google Analytics, marketing automation platforms, and other relevant reporting tools.
5. Collaborate with cross-functional teams, including product, analytics, content, and creative, to develop and execute integrated marketing campaigns that deliver impactful results.
6. Stay updated with industry trends, competitor activities, and regulatory changes affecting the African sports betting landscape, ensuring compliance with relevant laws and regulations.
7. Monitor and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes.
8. Implement A/B testing and other conversion rate optimisation strategies to enhance user experience and drive customer engagement and loyalty.
9. Build and maintain strong relationships with key advertising partners, agencies, and vendors to drive innovation and identify new growth opportunities.
10. Provide leadership, mentorship, and guidance to the performance marketing team, fostering a collaborative and results-oriented culture.

Qualifications:

1. Bachelor's degree in marketing, business, or a related field. Advanced degree is a plus.
2. Proven experience (5+ years) in performance marketing, preferably within the online sports betting industry, with a strong understanding of the African markets.
3. Demonstrated success in driving customer acquisition, conversion, and retention through performance marketing channels, delivering tangible business outcomes.
4. In-depth knowledge of performance marketing platforms and tools, such as Google Ads, Facebook Ads Manager, programmatic platforms, and marketing automation software.
5. Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions to optimise campaign performance.
6. Solid understanding of digital marketing best practices, including SEO, SEM, social media, email marketing, and affiliate marketing.
7. Excellent project management skills, with the ability to manage multiple campaigns simultaneously, meet deadlines, and deliver results in a fast-paced, dynamic environment.
8. Strong leadership and team management skills, with a track record of effectively leading and developing high-performing teams.
9. Exceptional communication and interpersonal skills, with the ability to collaborate cross-functionally and build relationships with internal stakeholders and external partners.
10. Passion for sports and a deep understanding of the African sports betting landscape, including customer preferences, trends, and regulatory considerations.